City of Santa Fe Strategic Communications & Public Relations (PR) RFP FY26-TRFP-072
City of Santa FeCity · Santa Fe, NM- Due
- Apr 24, 2026
- Deadline passed
- Posted
- Mar 26, 2026
- Contract term
- 4 years
- Primary contact
- Shirley Spencer
- (505) 955-6208
The 30-second brief
The City of Santa Fe, through TOURISM Santa Fe (TSF), is soliciting proposals for a four-year contract with a tourism-focused public relations and communications agency. The primary goal is to secure earned national media and editorial coverage in travel and lifestyle outlets to promote leisure travel, complementing existing advertising efforts. Key objectives include increasing public awareness, driving visitor engagement through social media and website traffic, and enhancing brand perception of Santa Fe's cultural and outdoor offerings. The contractor must generate measurable results such as media placements and earned media value. Proposals are due by April 24, 2026, at 200 Lincoln Ave, Santa Fe, NM. A notice of interest is due by April 9, 2026.
Media placements, Media stays, Annual earned media value reports
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Summary
The City of Santa Fe, through TOURISM Santa Fe (TSF), is soliciting proposals for a four-year contract with a tourism-focused public relations and communications agency.
The primary goal is to secure earned national media and editorial coverage in travel and lifestyle outlets to promote leisure travel, complementing existing advertising efforts. Key objectives include increasing public awareness, driving visitor engagement through social media and website traffic, and enhancing brand perception of Santa Fe's cultural and outdoor offerings. The contractor must generate measurable results such as media placements and earned media value. Proposals are due by April 24, 2026, at 200 Lincoln Ave, Santa Fe, NM. A notice of interest is due by April 9, 2026.
REQUIRED DELIVERABLES
3- Media placements
- Media stays
- Annual earned media value reports
REQUIRED ATTACHMENTS
3- Project_document_snapsho
- 8b77fa47-97e9-4ba5-a32a
- A62a1e67-2111-4690-8850
- Submit to
- 200 Lincoln Ave, Santa Fe, NM, 87501
- Scope location
- Santa Fe, NM
Questions about this RFP
How do I respond to this RFP from City of Santa Fe?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 24, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: 200 Lincoln Ave, Santa Fe, NM, 87501. For questions, contact Shirley Spencer.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Santa Fe in NM, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Shirley Spencer at (505) 955-6208. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Media placements, Media stays, Annual earned media value reports. Proposals should clearly address how each deliverable will be met.
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Where can I find more RFPs from City of Santa Fe?
All active and historical solicitations from City of Santa Fe are tracked and searchable. As a city agency, City of Santa Fe regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 4 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: project_document_snapsho, 8b77fa47-97e9-4ba5-a32a, a62a1e67-2111-4690-8850. Review the full document from City of Santa Fe for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Santa Fe, NM. Review the full solicitation for detailed scope requirements.