City of San Leandro City Brand Assessment & Marketing Plan RFQ 64010
City of San LeandroCity · San Leandro, CA- Due
- Nov 12, 2025
- Deadline passed
- Posted
- Oct 16, 2025
- Primary contact
- Sally Perez
The 30-second brief
The City of San Leandro is soliciting statements of qualifications (RFQ #64010) from experienced consultant teams to develop a comprehensive Citywide Branding and Marketing Plan. The project focus is to define the city's identity and market position while creating a marketing strategy to establish design standards for future communication materials. Key deliverables include a brand assessment and a strategic marketing plan. Submissions must be sent electronically to [email protected] and [email protected] by November 12, 2025, at 5:00 PM. A question deadline is set for November 5, 2025. The city previously posted FAQs and a style guide link on November 4, 2025.
Citywide Branding and Marketing Plan, Brand definition, Marketing strategy, Design standards
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Summary
The City of San Leandro is soliciting statements of qualifications (RFQ #64010) from experienced consultant teams to develop a comprehensive Citywide Branding and Marketing Plan.
The project focus is to define the city's identity and market position while creating a marketing strategy to establish design standards for future communication materials. Key deliverables include a brand assessment and a strategic marketing plan. Submissions must be sent electronically to [email protected] and [email protected] by November 12, 2025, at 5:00 PM. A question deadline is set for November 5, 2025. The city previously posted FAQs and a style guide link on November 4, 2025.
REQUIRED DELIVERABLES
4- Citywide Branding and Marketing Plan
- Brand definition
- Marketing strategy
- Design standards
REQUIRED ATTACHMENTS
Frequently Asked Questions (FAQs), Style Guide
- Submit to
- Electronically to: [email protected] ; and copy [email protected]
- Scope location
- San Leandro, CA
Questions about this RFQ
How do I respond to this RFQ from City of San Leandro?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 12, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Electronically to: [email protected] ; and copy [email protected]. For questions, contact Sally Perez.
Can small businesses or minority-owned firms bid on this RFQ?
Most government agencies, including City of San Leandro in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFQ submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Sally Perez. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Citywide Branding and Marketing Plan, Brand definition, Marketing strategy, Design standards. Proposals should clearly address how each deliverable will be met.
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Where can I find more RFPs from City of San Leandro?
All active and historical solicitations from City of San Leandro are tracked and searchable. As a city agency, City of San Leandro regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFQ?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Frequently Asked Questions (FAQs), Style Guide. Review the full document from City of San Leandro for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: San Leandro, CA. Review the full solicitation for detailed scope requirements.