City of San Leandro City Brand Assessment & Marketing Plan RFQ 2025
City of San LeandroCity · San Leandro, CA- Due
- Nov 12, 2025
- Deadline passed
- Posted
- Oct 16, 2025
- Primary contact
- Angela Clark
The 30-second brief
The City of San Leandro is seeking statements of qualifications from experienced consultant teams to develop a comprehensive Citywide Branding and Marketing Plan. The project aims to define San Leandro's identity and market position, create a marketing strategy, and establish design standards for future marketing materials.
City Brand Assessment, Marketing Strategy, Design standards, Narrative and visual identity system, Marketing strategy, Rollout and sustainability recommendations.
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Summary
The City of San Leandro is seeking statements of qualifications from experienced consultant teams to develop a comprehensive Citywide Branding and Marketing Plan.
The project aims to define San Leandro's identity and market position, create a marketing strategy, and establish design standards for future marketing materials.
REQUIRED DELIVERABLES
6- City Brand Assessment
- Marketing Strategy
- Design standards
- Narrative and visual identity system
- Marketing strategy
- Rollout and sustainability recommendations
REQUIRED ATTACHMENTS
Attachment A – Form of Consulting Services Agreement, Attachment B – Living Wage Ordinance Guidelines & FAQ, Attachment C – Living Wage Self-Verification Form
- Submit to
- [email protected]
Questions about this RFQ
How do I respond to this RFQ from City of San Leandro?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 12, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Angela Clark.
Can small businesses or minority-owned firms bid on this RFQ?
Most government agencies, including City of San Leandro in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFQ submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Angela Clark. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: City Brand Assessment, Marketing Strategy, Design standards, Narrative and visual identity system, Marketing strategy, Rollout and sustainability recommendations.. Proposals should clearly address how each deliverable will be met.
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Where can I find more RFPs from City of San Leandro?
All active and historical solicitations from City of San Leandro are tracked and searchable. As a city agency, City of San Leandro regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFQ?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Attachment A – Form of Consulting Services Agreement, Attachment B – Living Wage Ordinance Guidelines & FAQ, Attachment C – Living Wage Self-Verification Form. Review the full document from City of San Leandro for the complete list.