City of O'Fallon O'Fallon Convention & Visitors Bureau Marketing Audit - RFP 26-052 (2026)
City of O'FallonCity · O'Fallon, MO- Due
- Oct 22, 2026
- Deadline passed
- Posted
- Sep 30, 2026
- Primary contact
- Garrett O'Mara
- (636) 379-5527
The 30-second brief
The City of O'Fallon, Missouri is requesting proposals from qualified firms to conduct a comprehensive Marketing Audit focused solely on evaluating the effectiveness, efficiency, and audience reach of OCVB-funded marketing. The scope includes a channel-by-channel audit of digital, print, social, and traditional media marketing efforts, ROI analysis, target audience validation, SWOT analysis, and the required collection and analysis of geolocation/mobility data from four major 2026 O'Fallon events: Whiskers & Wags, Heritage & Freedom Fest, Rail District Festival, and Celebration of Lights. Deliverables include a Comprehensive Marketing Audit Report, Target Audience Validation & Reach Assessment Report, SWOT & Gap Analysis Report, ROI Assessment Framework, Mobility Data Report, Final Recommendations Roadmap, Marketing Decision Checklist, and Presentation of Findings. Proposals are due by October 22, 2026, at 12:00 P.M. CDT.
Comprehensive Marketing Audit Report including channel-by-channel evaluation and cost-efficiency analysis, Target Audience Validation & Reach Assessment Report with mapping and segmentation, SWOT & Gap Analysis Report with prioritized and clearly justified findings, ROI Assessment Framework with explicit methodology and comparable benchmarks, Mobility Data Report covering all four events with tourism and marketing implications, Final Recommendations Roadmap detailing short-, Mid-, And long-term actions, Marketing Decision Checklist for internal OCVB use, Presentation of Findings delivered to OCVB members
Demonstrated expertise conducting marketing audits (20%), Strength and clarity of proposed methodology (15%), Ability to evaluate audience reach and geographic penetration (35%), Quality of past work and evidence of measurable impact (10%), Cost and value (20%), Ability to collaborate effectively with OCVB members and City staff (5%)
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Summary
The City of O'Fallon, Missouri is requesting proposals from qualified firms to conduct a comprehensive Marketing Audit focused solely on evaluating the effectiveness, efficiency, and audience reach of OCVB-funded marketing.
The scope includes a channel-by-channel audit of digital, print, social, and traditional media marketing efforts, ROI analysis, target audience validation, SWOT analysis, and the required collection and analysis of geolocation/mobility data from four major 2026 O'Fallon events: Whiskers & Wags, Heritage & Freedom Fest, Rail District Festival, and Celebration of Lights. Deliverables include a Comprehensive Marketing Audit Report, Target Audience Validation & Reach Assessment Report, SWOT & Gap Analysis Report, ROI Assessment Framework, Mobility Data Report, Final Recommendations Roadmap, Marketing Decision Checklist, and Presentation of Findings. Proposals are due by October 22, 2026, at 12:00 P.M. CDT.
EVALUATION CRITERIA
Demonstrated expertise conducting marketing audits (20%), Strength and clarity of proposed methodology (15%), Ability to evaluate audience reach and geographic penetration (35%), Quality of past work and evidence of measurable impact (10%), Cost and value (20%), Ability to collaborate effectively with OCVB members and City staff (5%)
REQUIRED DELIVERABLES
Comprehensive Marketing Audit Report including channel-by-channel evaluation and cost-efficiency analysis, Target Audience Validation & Reach Assessment Report with mapping and segmentation, SWOT & Gap Analysis Report with prioritized and clearly justified findings, ROI Assessment Framework with explicit methodology and comparable benchmarks, Mobility Data Report covering all four events with tourism and marketing implications, Final Recommendations Roadmap detailing short-, Mid-, And long-term actions, Marketing Decision Checklist for internal OCVB use, Presentation of Findings delivered to OCVB members
REQUIRED ATTACHMENTS
6- Proposal Form
- Affidavits (Worker Eligibility, Anti-Collusion)
- Certification of compliance with Section 34.600 RSMo
- Signed contract agreement
- Current certificate of insurance
- Signed addenda
- Submit to
- Purchasing Office, 100 North Main Street, O'Fallon, Missouri 63366
- Scope location
- O'Fallon, MO
Questions about this RFP
How do I respond to this RFP from City of O'Fallon?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 22, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Purchasing Office, 100 North Main Street, O'Fallon, Missouri 63366. For questions, contact Garrett O'Mara.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of O'Fallon in MO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Garrett O'Mara at (636) 379-5527. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Comprehensive Marketing Audit Report including channel-by-channel evaluation and cost-efficiency analysis, Target Audience Validation & Reach Assessment Report with mapping and segmentation, SWOT & Gap Analysis Report with prioritized and clearly justified findings, ROI Assessment Framework with exp. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Demonstrated expertise conducting marketing audits (20%), Strength and clarity of proposed methodology (15%), Ability to evaluate audience reach and geographic penetration (35%), Quality of past work..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of O'Fallon?
All active and historical solicitations from City of O'Fallon are tracked and searchable. As a city agency, City of O'Fallon regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Proposal Form, Affidavits (Worker Eligibility, Anti-Collusion), certification of compliance with Section 34.600 RSMo, signed contract agreement, current certificate of insurance, signed addenda. Review the full document from City of O'Fallon for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: O'Fallon, MO. Review the full solicitation for detailed scope requirements.