City of McMinnville Tourism Digital Marketing Services RFP 2026
City of New FranklinCity · New Franklin, OH- Due
- Feb 28, 2027
- 116 days left
- Posted
- Jun 1, 2026
- Duration
- 7 months
- Primary contact
- Jordan Pupols
The 30-second brief
The City of McMinnville is soliciting proposals for digital asset creation and marketing campaign management for its tourism department. The $46,000 project includes programmatic, social, and search ad management through February 2027.
Creative asset development, Quarterly ad change-outs, Platform setup, Optimization, Performance reporting, 24/7 online media performance dashboard
Campaign Strategy & Media Flow Chart (30), Cost Proposal & Value Efficiency (25), Creative Capability & Brand Alignment (20), Agency Experience & Qualifications (15), Reporting & Technical Infrastructure (10)
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Summary
The City of McMinnville is soliciting proposals for digital asset creation and marketing campaign management for its tourism department. The $46,000 project includes programmatic, social, and search ad management through February 2027.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
6- Creative asset development
- Quarterly ad change-outs
- Platform setup
- Optimization
- Performance reporting
- 24/7 online media performance dashboard
REQUIRED ATTACHMENTS
4- Media flow chart
- Monthly spend schedule
- Signed certification sheet
- Certificate of Insurance
- Submit to
- 101 E Main St, McMinnville, TN 37110
- Scope location
- McMinnville, TN
- Reported agency
- City of McMinnville
Questions about this RFP
How do I respond to this RFP from City of New Franklin?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is February 28, 2027. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: 101 E Main St, McMinnville, TN 37110. For questions, contact Jordan Pupols.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of New Franklin in OH, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Jordan Pupols. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Creative asset development, Quarterly ad change-outs, Platform setup, Optimization, Performance reporting, 24/7 online media performance dashboard. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Campaign Strategy & Media Flow Chart (30), Cost Proposal & Value Efficiency (25), Creative Capability & Brand Alignment (20), Agency Experience & Qualifications (15), Reporting & Technical Infrastruct..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of New Franklin?
All active and historical solicitations from City of New Franklin are tracked and searchable. As a city agency, City of New Franklin regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 7 months. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of February 28, 2027, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: media flow chart, monthly spend schedule, signed certification sheet, Certificate of Insurance. Review the full document from City of New Franklin for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: McMinnville, TN. Review the full solicitation for detailed scope requirements.