City of Arroyo Grande Marketing, Communications, Website Management, and Social Media Services RFP 2026
City of Arroyo GrandeCity · Arroyo Grande, CA- Due
- Apr 17, 2026
- Deadline passed
- Posted
- Mar 6, 2026
- Contract term
- 3 years
- Primary contact
- Sheridan Bohlken
The 30-second brief
The City of Arroyo Grande is seeking proposals from qualified firms to provide integrated marketing, advertising, communications, social media, and website management services for its tourism brand, Visit Arroyo Grande. The goal is to increase overnight visitation and lodging-related revenue over a three-year term.
Executive summary, Budget detail, Experience, Team structure, Creative examples, Analytics approach, Local familiarity, Project schedule, Strategy to quantify success, Next phase brand identity, Development of tourism incentives, Enhanced social media presence
Proposal Requirements, Suitability & Organization, Budget Approach/Cost Effectiveness, Recent and Proven Experience & Success with Multiple DMOs, Team Organization, Communication & Qualifications, Quality of Aesthetic & Design, Data Tracking & Measurement Tools, Ability to propose and complete new, creative advertising campaigns, Website Audit & Management Capabilities, In House vs. Outsourced Services, Team Familiarity and Passion for Arroyo Grande
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Summary
The City of Arroyo Grande is seeking proposals from qualified firms to provide integrated marketing, advertising, communications, social media, and website management services for its tourism brand, Visit Arroyo Grande.
The goal is to increase overnight visitation and lodging-related revenue over a three-year term.
EVALUATION CRITERIA
12- Proposal Requirements
- Suitability & Organization
- Budget Approach/Cost Effectiveness
- Recent and Proven Experience & Success with Multiple DMOs
- Team Organization
- Communication & Qualifications
- Quality of Aesthetic & Design
- Data Tracking & Measurement Tools
- Ability to propose and complete new
- Creative advertising campaigns
- Website Audit & Management Capabilities
- In House vs
Outsourced Services, Team Familiarity and Passion for Arroyo Grande
REQUIRED DELIVERABLES
12- Executive summary
- Budget detail
- Experience
- Team structure
- Creative examples
- Analytics approach
- Local familiarity
- Project schedule
- Strategy to quantify success
- Next phase brand identity
- Development of tourism incentives
- Enhanced social media presence
REQUIRED ATTACHMENTS
Appendix A - Evaluation Score Sheet
- Submit to
- [email protected] or 1221 Ash Street, Arroyo Grande, CA 93420
- Scope location
- Arroyo Grande, California
Questions about this RFP
How do I respond to this RFP from City of Arroyo Grande?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 17, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected] or 1221 Ash Street, Arroyo Grande, CA 93420. For questions, contact Sheridan Bohlken.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Arroyo Grande in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Sheridan Bohlken. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Executive summary, Budget detail, Experience, Team structure, Creative examples, Analytics approach, Local familiarity, Project schedule, Strategy to quantify success, Next phase brand identity, Development of tourism incentives, Enhanced social media presence. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Proposal Requirements, Suitability & Organization, Budget Approach/Cost Effectiveness, Recent and Proven Experience & Success with Multiple DMOs, Team Organization, Communication & Qualifications, Qua..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Arroyo Grande?
All active and historical solicitations from City of Arroyo Grande are tracked and searchable. As a city agency, City of Arroyo Grande regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Appendix A - Evaluation Score Sheet. Review the full document from City of Arroyo Grande for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Arroyo Grande, California. Review the full solicitation for detailed scope requirements.