City of Albany - Airport Marketing Plan Services - RFP #27-029 (2026)
City of AlbanyCity · Albany, GA- Due
- Nov 10, 2026
- 7 days left
- Posted
- Oct 7, 2026
- Contract term
- 3 years
- Primary contact
- Destiny Solomon
- (229) 302-1458
The 30-second brief
The City of Albany is seeking proposals from qualified marketing consultants or consulting teams to prepare a comprehensive three-year Airport Marketing Plan for the Southwest Georgia Regional Airport (ABY). The work involves market assessment, brand positioning and communications, integrated airport marketing strategy, regional partnerships and partner marketing tools, a three-year implementation program, and first-year marketing implementation and creative materials including digital ads, social media content, and print pieces. The submission deadline is November 10, 2026, at 5:00 p.m. A pre-proposal conference will be held on October 15, 2026, at 10:00 a.m. Questions are due by October 30, 2026. Evaluation criteria include firm qualifications and experience (25%), project team qualifications (20%), project approach and understanding (30%), first-year implementation and creative capabilities (10%), coordination, schedule, and project management (10%), and fee proposal (5%).
Market Assessment, Research & Stakeholder Engagement; Brand, Market Positioning, & Communications; Integrated Airport Marketing Strategy; Regional Partnerships & Partner Marketing Tools; Three-Year Marketing Implementation Program; First-Year Marketing Implementation & Creative Materials
Firm Qualifications & Experience 25%, Project Team Qualifications 20%, Project Approach & Understanding 30%, First-Year Implementation and Creative Capabilities 10%, Coordination, Schedule, and Project Management 10%, Fee Proposal 5%
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Summary
The City of Albany is seeking proposals from qualified marketing consultants or consulting teams to prepare a comprehensive three-year Airport Marketing Plan for the Southwest Georgia Regional Airport (ABY).
The work involves market assessment, brand positioning and communications, integrated airport marketing strategy, regional partnerships and partner marketing tools, a three-year implementation program, and first-year marketing implementation and creative materials including digital ads, social media content, and print pieces. The submission deadline is November 10, 2026, at 5:00 p.m. A pre-proposal conference will be held on October 15, 2026, at 10:00 a.m. Questions are due by October 30, 2026. Evaluation criteria include firm qualifications and experience (25%), project team qualifications (20%), project approach and understanding (30%), first-year implementation and creative capabilities (10%), coordination, schedule, and project management (10%), and fee proposal (5%).
EVALUATION CRITERIA
8- Firm Qualifications & Experience 25%
- Project Team Qualifications 20%
- Project Approach & Understanding 30%
- First-Year Implementation and Creative Capabilities 10%
- Coordination
- Schedule
- Project Management 10%
- Fee Proposal 5%
REQUIRED DELIVERABLES
6- Market Assessment, Research & Stakeholder Engagement
- Brand, Market Positioning, & Communications
- Integrated Airport Marketing Strategy
- Regional Partnerships & Partner Marketing Tools
- Three-Year Marketing Implementation Program
- First-Year Marketing Implementation & Creative Materials
REQUIRED ATTACHMENTS
5- Addendum Acknowledgment Form
- Certificate of Insurance
- Certificate of Non-Collusion
- Advertisement Form
- Georgia Security and Immigration Compliance Act Affidavit
- Submit to
- City of Albany, Procurement Division, 222 Pine Avenue, Suite 260, Albany, GA 31701
- Scope location
- Albany, GA
Questions about this RFP
How do I respond to this RFP from City of Albany?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 10, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: City of Albany, Procurement Division, 222 Pine Avenue, Suite 260, Albany, GA 31701. For questions, contact Destiny Solomon.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Albany in GA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Destiny Solomon at (229) 302-1458. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Market Assessment, Research & Stakeholder Engagement; Brand, Market Positioning, & Communications; Integrated Airport Marketing Strategy; Regional Partnerships & Partner Marketing Tools; Three-Year Marketing Implementation Program; First-Year Marketing Implementation & Creative Materials. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Firm Qualifications & Experience 25%, Project Team Qualifications 20%, Project Approach & Understanding 30%, First-Year Implementation and Creative Capabilities 10%, Coordination, Schedule, and Projec..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Albany?
All active and historical solicitations from City of Albany are tracked and searchable. As a city agency, City of Albany regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of November 10, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Addendum Acknowledgment Form, Certificate of Insurance, Certificate of Non-Collusion, Advertisement Form, Georgia Security and Immigration Compliance Act Affidavit. Review the full document from City of Albany for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Albany, GA. Review the full solicitation for detailed scope requirements.