Allentown School District - Marketing & Communications Services - RFP 2026
Allentown City SDSchool · Allentown, PA- Due
- Oct 20, 2026
- Deadline passed
- Posted
- Oct 6, 2026
- Contract term
- 1 year
The 30-second brief
The Allentown School District seeks proposals from qualified marketing and communications firms to develop and execute a comprehensive strategy that promotes the district, strengthens community engagement, and attracts and retains students. Services include strategic planning, branding, campaign development for student enrollment and staff recruitment, digital communications, paid advertising, content creation, media relations, and analytics. The contract term is one year with renewal options. Proposals are due by October 20, 2026, at 2:00 P.M. EST, with questions due by October 13, 2026. Submissions must include references, a debarment certification, EEO statement, and a non-collusion affidavit.
Understanding of the District's Needs and Quality of Approach (20 points), Scope of Work Responsiveness and Work Plan (20 points), Relevant Experience and Past Performance (15 points), Team Qualifications, Capacity, and Continuity (15 points), Measurement, Analytics, and Performance Management (10 points), Project Management and Communication (10 points), Cost Proposal and Overall Value (10 points)
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Summary
The Allentown School District seeks proposals from qualified marketing and communications firms to develop and execute a comprehensive strategy that promotes the district, strengthens community engagement, and attracts and retains students.
Services include strategic planning, branding, campaign development for student enrollment and staff recruitment, digital communications, paid advertising, content creation, media relations, and analytics. The contract term is one year with renewal options. Proposals are due by October 20, 2026, at 2:00 P.M. EST, with questions due by October 13, 2026. Submissions must include references, a debarment certification, EEO statement, and a non-collusion affidavit.
EVALUATION CRITERIA
Understanding of the District's Needs and Quality of Approach (20 points), Scope of Work Responsiveness and Work Plan (20 points), Relevant Experience and Past Performance (15 points), Team Qualifications, Capacity, and Continuity (15 points), Measurement, Analytics, and Performance Management (10 points), Project Management and Communication (10 points), Cost Proposal and Overall Value (10 points)
REQUIRED ATTACHMENTS
4- Non-collusion affidavit
- Certification of non-discrimination
- Certification regarding debarment or suspension
- Certificate of Insurance
- Submit to
- [email protected]
- Scope location
- Allentown, PA
- Reported agency
- Allentown School District
Questions about this RFP
How do I respond to this RFP from Allentown City SD?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 20, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected].
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Allentown City SD in PA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Understanding of the District's Needs and Quality of Approach (20 points), Scope of Work Responsiveness and Work Plan (20 points), Relevant Experience and Past Performance (15 points), Team Qualificat..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Allentown City SD?
All active and historical solicitations from Allentown City SD are tracked and searchable. As a school agency, Allentown City SD regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Non-collusion affidavit, Certification of non-discrimination, Certification regarding debarment or suspension, Certificate of Insurance. Review the full document from Allentown City SD for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Allentown, PA. Review the full solicitation for detailed scope requirements.