Allentown School District Marketing & Communications Services RFP
Allentown City SDSchool · Allentown, PA- Due
- Feb 3, 2026
- Deadline passed
- Posted
- Jan 21, 2026
- Contract term
- 1 year
The 30-second brief
Allentown School District seeks qualified marketing and communications firms to develop and execute a comprehensive strategy to promote the district, strengthen community engagement, and attract/retain students. Proposals due February 3, 2026.
Marketing and Communications Strategic Plan, campaign calendars, brand audit summary, messaging framework, brand guidelines, brand toolkit, campaign strategies, creative assets, media plans, content strategy, website recommendations, community engagement toolkits, crisis communication protocols, performance reports, project plans.
Technical merit, demonstrated experience, responsiveness, capacity, and cost.
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Summary
Allentown School District seeks qualified marketing and communications firms to develop and execute a comprehensive strategy to promote the district, strengthen community engagement, and attract/retain students. Proposals due February 3, 2026.
EVALUATION CRITERIA
5- Technical merit
- Demonstrated experience
- Responsiveness
- Capacity
- Cost
REQUIRED DELIVERABLES
15- Marketing and Communications Strategic Plan
- Campaign calendars
- Brand audit summary
- Messaging framework
- Brand guidelines
- Brand toolkit
- Campaign strategies
- Creative assets
- Media plans
- Content strategy
- Website recommendations
- Community engagement toolkits
- Crisis communication protocols
- Performance reports
- Project plans
REQUIRED ATTACHMENTS
Required Forms and Certifications (non-collusion affidavit, certification of non-discrimination, debarment/suspension certification, etc.)
- Submit to
- [email protected]
- Reported agency
- Allentown School District
Questions about this RFP
How do I respond to this RFP from Allentown City SD?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is February 3, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected].
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Allentown City SD in PA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
What are the key deliverables?
The solicitation specifies the following deliverables: Marketing and Communications Strategic Plan, campaign calendars, brand audit summary, messaging framework, brand guidelines, brand toolkit, campaign strategies, creative assets, media plans, content strategy, website recommendations, community engagement toolkits, crisis communication protocols, per. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Technical merit, demonstrated experience, responsiveness, capacity, and cost." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Allentown City SD?
All active and historical solicitations from Allentown City SD are tracked and searchable. As a school agency, Allentown City SD regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Required Forms and Certifications (non-collusion affidavit, certification of non-discrimination, debarment/suspension certification, etc.). Review the full document from Allentown City SD for the complete list.