Farm Center outreach and media
Wisconsin Department of Agriculture Trade & Consumer ProtectionWisconsin- Detected
- Jul 9, 2026
- 121 days ago
- Sector
- Communications
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THE 30-SECOND BRIEF
To position the Farmer Wellness Program as a first-contact resource, DATCP has launched outreach using educational public service announcements, a direct email campaign, and podcast promotion. The agency is already partnering with Learfield for radio and video clips and with The Mid-West Farm Report for direct emails to 32,499 farmers, and plans additional social media use. While these specific media partners are already chosen, ongoing RHT-funded outreach creates follow-on needs for creative services, content production, digital marketing, list management, and analytics targeted at Wisconsin’s farming community.
Initial email achieved a 25.74% open rate and 2.96% click-through rate; redeploy achieved 21.63% opens and 2.28% CTR, showing a data-driven outreach approach.
From the meeting
- Meeting date
- July 9, 2026
- Agency
- Wisconsin Department of Agriculture Trade & Consumer Protection
Questions about this project
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When will Wisconsin Department of Agriculture Trade & Consumer Protection issue an RFP for this project?
Pre-RFPs typically surface 6–18 months before a formal solicitation is published. Civic IQ tracks Wisconsin Department of Agriculture Trade & Consumer Protection's meeting records, agendas, and budgets continuously and updates this pre-RFP as the project moves through the buying cycle toward an RFP.
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Where can I find more communications government opportunities in Wisconsin?
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