downtown_development_authority_board_agenda_novemb.pdf
Bullseye Marketing Receives Annual DDA Event Promotion Contract
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Description
The Downtown Development Authority approved a $104,500 budget allocation to Bullseye Marketing for downtown event management and promotion throughout the 2024-2025 fiscal year. Specific expenditures include Downtown Daytona Nights, concert series, and other recurring events. Funding includes a $23,000 set-aside for additional Bullseye-supported activities.
Contract Details
Contract Amount
$104,500.00 (initial allocation); $2,000.00 - Downtown Daytona Nights (Oct 4, 2024); $5,000.00 - Sunset Concert Series (Nov 1, 2024); $23,000.00 set-aside for Bullseye events (Oct 1, 2024)
Vendor
BULLSEYE MARKETING
Agency
City of Daytona Beach, FL
Contract Type
PROFESSIONAL_SERVICES
Document Date
November 13, 2025
Contract Term
FY 2024-2025 (multiple individual events from October 2024 – September 2025)
Renewal Date
2025-09-30
Renewal Info
Annual allocation; subject to reauthorization in subsequent fiscal years. Funding for specific events to be adjusted as needed per DDA direction.
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