Wor-Wic Community College Digital Advertising Services RFP 2026
Wor-Wic Community CollegeHigher Ed · Salisbury, MD- Due
- Apr 17, 2026
- Deadline passed
- Posted
- Mar 19, 2026
- Contract term
- 1 year
- Primary contact
- Allison Canada
- (410) 334-2918
The 30-second brief
Wor-Wic Community College is seeking proposals from qualified firms to provide strategic digital advertising services. The services will support student recruitment, enrollment growth, workforce development initiatives, and community engagement. The selected vendor will plan, develop, implement, manage, and optimize paid digital campaigns.
Annual or campaign-based digital advertising strategies, Campaign setup execution and ongoing management, End-of-campaign and annual performance reports, Strategic recommendations for future initiatives
Company background and experience, experience with similar scopes of work, technical capability, qualifications of the staff, references and case studies, adequacy of personnel to accomplish the scope of work within the required timeline, timely completion of past projects, and effectiveness of outcomes; Price
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Summary
Wor-Wic Community College is seeking proposals from qualified firms to provide strategic digital advertising services.
The services will support student recruitment, enrollment growth, workforce development initiatives, and community engagement. The selected vendor will plan, develop, implement, manage, and optimize paid digital campaigns.
EVALUATION CRITERIA
Company background and experience, experience with similar scopes of work, technical capability, qualifications of the staff, references and case studies, adequacy of personnel to accomplish the scope of work within the required timeline, timely completion of past projects, and effectiveness of outcomes; Price
REQUIRED DELIVERABLES
4- Annual or campaign-based digital advertising strategies
- Campaign setup execution and ongoing management
- End-of-campaign and annual performance reports
- Strategic recommendations for future initiatives
REQUIRED ATTACHMENTS
11- Title Page
- Executive Summary
- Background and Experience
- Technical Expertise
- Contractor Information Form
- Project Proposal Form
- Client References
- Conflict of Interest Statement
- Ethics Statement
- Bid/Proposal Affidavit
- Price Proposal Form (upon invitation)
- Submit to
- Equity Hub's Bid Locker
- Duration
- 60 months
- Scope location
- Salisbury, Maryland
Questions about this RFP
How do I respond to this RFP from Wor-Wic Community College?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 17, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Equity Hub's Bid Locker. For questions, contact Allison Canada.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Wor-Wic Community College in MD, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Allison Canada at (410) 334-2918. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Annual or campaign-based digital advertising strategies, Campaign setup execution and ongoing management, End-of-campaign and annual performance reports, Strategic recommendations for future initiatives. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Company background and experience, experience with similar scopes of work, technical capability, qualifications of the staff, references and case studies, adequacy of personnel to accomplish the scope..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Wor-Wic Community College?
All active and historical solicitations from Wor-Wic Community College are tracked and searchable. As a higher ed agency, Wor-Wic Community College regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Title Page, Executive Summary, Background and Experience, Technical Expertise, Contractor Information Form, Project Proposal Form, Client References, Conflict of Interest Statement, Ethics Statement,. Review the full document from Wor-Wic Community College for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Salisbury, Maryland. Review the full solicitation for detailed scope requirements.
