Western Dakota Technical College Marketing Services RFP 2026
Western Dakota Technical CollegeHigher Ed · Rapid City, SD- Due
- Apr 13, 2026
- Deadline passed
- Posted
- Mar 5, 2026
- Contract term
- 3 years
- Primary contact
- Pam Stillman-Rokusek
- (605) 718-2414
The 30-second brief
Western Dakota Technical College is soliciting proposals for comprehensive marketing and advertising services, including strategy, branding, and digital media management. The contract term begins July 1, 2026, and runs through June 30, 2029.
Annual integrated advertising strategy, Community perception research, Brand guide, Creative assets, Campaign performance reports
Relevant Experience and Qualifications (20), Understanding of WDTC Needs and Strategic Approach (20), Quality of Proposed Services and Methodology (20), Cost Structure and Overall Value (25), Creative Capabilities Analytics and Past Performance (15)
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Summary
Western Dakota Technical College is soliciting proposals for comprehensive marketing and advertising services, including strategy, branding, and digital media management. The contract term begins July 1, 2026, and runs through June 30, 2029.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
5- Annual integrated advertising strategy
- Community perception research
- Brand guide
- Creative assets
- Campaign performance reports
REQUIRED ATTACHMENTS
4- Attachment A (Check List)
- Attachment B (Cover Sheet & Signature)
- Attachment C (Harassment Disclosure Statement)
- Attachment D (PII Statement)
- Submit to
- Business Office, Western Dakota Technical College, 800 Mickelson Drive, Rapid City, SD 57703
- Scope location
- Rapid City, SD
Questions about this RFP
How do I respond to this RFP from Western Dakota Technical College?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 13, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Business Office, Western Dakota Technical College, 800 Mickelson Drive, Rapid City, SD 57703. For questions, contact Pam Stillman-Rokusek.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Western Dakota Technical College in SD, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Pam Stillman-Rokusek at (605) 718-2414. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Annual integrated advertising strategy, Community perception research, Brand guide, Creative assets, Campaign performance reports. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Relevant Experience and Qualifications (20), Understanding of WDTC Needs and Strategic Approach (20), Quality of Proposed Services and Methodology (20), Cost Structure and Overall Value (25), Creative..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Western Dakota Technical College?
All active and historical solicitations from Western Dakota Technical College are tracked and searchable. As a higher ed agency, Western Dakota Technical College regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Attachment A (Check List), Attachment B (Cover Sheet & Signature), Attachment C (Harassment Disclosure Statement), Attachment D (PII Statement). Review the full document from Western Dakota Technical College for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Rapid City, SD. Review the full solicitation for detailed scope requirements.