University of Houston - Bauer Graduate Programs Digital Marketing FY26 - RFP-730-UofH-3139
University Of Houston-System AdministrationHigher Ed · Houston, TX- Due
- Aug 20, 2026
- Deadline passed
- Posted
- Jul 30, 2026
- Primary contact
- Selene Cisneros
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Summary
The University of Houston seeks proposals from qualified firms to provide a comprehensive digital marketing strategy and campaign execution for graduate business programs offered by the C.T. Bauer College of Business.
Services include paid digital campaigns across Meta, Google, LinkedIn, retargeting, audience segmentation, landing page strategy and optimization, conversion rate optimization, SEO, large language model optimization (LLMO), generative engine optimization (GEO), A/B testing, and campaign performance reporting. The selected vendor will support lead generation and conversion initiatives to attract prospective students for FY26. The submission deadline is August 20, 2026.
- Submit to
- [email protected]
- Reported agency
- University of Houston
Questions about this RFP
How do I respond to this RFP from University Of Houston-System Administration?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is August 20, 2026. Submissions should be delivered to: [email protected]. For questions, contact Selene Cisneros.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including University Of Houston-System Administration in TX, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Selene Cisneros. Questions and answers are typically shared with all prospective bidders.
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Where can I find more RFPs from University Of Houston-System Administration?
All active and historical solicitations from University Of Houston-System Administration are tracked and searchable. As a higher ed agency, University Of Houston-System Administration regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from University Of Houston-System Administration for the complete list.