Town of Lady Lake Branding, Placemaking, and Strategic Marketing Consulting Services RFP 2026
Town of Lady LakeCity · Lady Lake, FL- Due
- Jul 1, 2026
- Deadline passed
- Posted
- May 19, 2026
- Primary contact
- Kathleen Rosado
The 30-second brief
The Town of Lady Lake is seeking a consultant to develop a comprehensive branding strategy, including brand narrative, wayfinding design, and placemaking concepts for key corridors and parks. Submissions were due July 1, 2026.
Brand narrative, Positioning statements, Brand pillars, Brand identity system, Signage and wayfinding designs, Placemaking design concepts, Brand style guide, Governance recommendations
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Summary
The Town of Lady Lake is seeking a consultant to develop a comprehensive branding strategy, including brand narrative, wayfinding design, and placemaking concepts for key corridors and parks. Submissions were due July 1, 2026.
REQUIRED DELIVERABLES
8- Brand narrative
- Positioning statements
- Brand pillars
- Brand identity system
- Signage and wayfinding designs
- Placemaking design concepts
- Brand style guide
- Governance recommendations
- Scope location
- Lady Lake, FL
Questions about this RFP
How do I respond to this RFP from Town of Lady Lake?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 1, 2026. The solicitation specifies required deliverables that must be addressed in your response. For questions, contact Kathleen Rosado.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Lady Lake in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Kathleen Rosado. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Brand narrative, Positioning statements, Brand pillars, Brand identity system, Signage and wayfinding designs, Placemaking design concepts, Brand style guide, Governance recommendations. Proposals should clearly address how each deliverable will be met.
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Where can I find more RFPs from Town of Lady Lake?
All active and historical solicitations from Town of Lady Lake are tracked and searchable. As a city agency, Town of Lady Lake regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Town of Lady Lake for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Lady Lake, FL. Review the full solicitation for detailed scope requirements.