State of Tennessee Marketing and Advertising Services RFP #32601-26001
Tennessee Highway Patrol | State of TennesseeState · Nashville, TN- Due
- Feb 25, 2026
- Deadline passed
- Posted
- Jan 7, 2026
- Contract term
- 5 years
- Primary contact
- Andrew Martin
- 615-532-7367
The 30-second brief
Seeking proposals for marketing, advertising, and public relations services to increase in-state and out-of-state tourism. Services include brand development, creative concepting, production, public relations, and performance analytics. Estimated spend $25-30M annually for a 5-year contract.
General Qualifications & Experience (20 points), Technical Qualifications, Experience & Approach (60 points), Cost Proposal (20 points). Oral Presentations are N/A for scoring but mandatory for top 3 respondents.
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Summary
Seeking proposals for marketing, advertising, and public relations services to increase in-state and out-of-state tourism. Services include brand development, creative concepting, production, public relations, and performance analytics. Estimated spend $25-30M annually for a 5-year contract.
EVALUATION CRITERIA
Oral Presentations are N/A for scoring but mandatory for top 3 respondents.
REQUIRED ATTACHMENTS
6- RFP Attachment 6.1: Statement of Certifications and Assurances
- RFP Attachment 6.2: Technical Response & Evaluation Guide
- RFP Attachment 6.3: Cost Proposal & Scoring Guide
- RFP Attachment 6.4: Reference Questionnaire
- RFP Attachment 6.5: Score Summary Matrix
- RFP Attachment 6.6: Pro Forma Contract
- Submit to
- 312 Rosa L. Parks, 3rd Floor, Nashville, TN 37243
- Reported agency
- State of Tennessee Department of Tourist Development
Questions about this RFP
How do I respond to this RFP from Tennessee Highway Patrol | State of Tennessee?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is February 25, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: 312 Rosa L. Parks, 3rd Floor, Nashville, TN 37243. For questions, contact Andrew Martin.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Tennessee Highway Patrol | State of Tennessee in TN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Andrew Martin at 615-532-7367. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "General Qualifications & Experience (20 points), Technical Qualifications, Experience & Approach (60 points), Cost Proposal (20 points). Oral Presentations are N/A for scoring but mandatory for top 3..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Tennessee Highway Patrol | State of Tennessee?
All active and historical solicitations from Tennessee Highway Patrol | State of Tennessee are tracked and searchable. As a state agency, Tennessee Highway Patrol | State of Tennessee regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 5 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: RFP Attachment 6.1: Statement of Certifications and Assurances, RFP Attachment 6.2: Technical Response & Evaluation Guide, RFP Attachment 6.3: Cost Proposal & Scoring Guide, RFP Attachment 6.4: Refere. Review the full document from Tennessee Highway Patrol | State of Tennessee for the complete list.