Rhode Island Commerce Corporation - Visit Rhode Island Media Attribution and Campaign Measurement RFP-2618 (2026)
Rhode Island Commerce Corporation | State of Rhode IslandState · Providence, RI- Due
- Nov 24, 2026
- 21 days left
- Contract term
- 1 year
The 30-second brief
The Rhode Island Commerce Corporation seeks proposals for media attribution services to measure how cross-channel marketing activity brings visitors to Rhode Island, its website, and hotels, and what that media returns in visitor spending. The scope focuses on connected TV (CTV), streaming audio, native, programmatic display, and online video impressions, integrating with Symphony, Snowflake, and Google Analytics 4 (GA4). Services include setup and tracking code installation, hotel bookings attribution, measurement and methodology reporting, insights and monthly reporting, dashboard logins for users, and data privacy handoff. The initial contract term is 1 year beginning January 1, 2027, with up to two additional one-year renewal terms, and an estimated initial budget of $50,000 to $85,000. Proposals are due by November 24, 2026, with questions due by November 2, 2026.
Strategic Thinking/Planning Approach (45 points), Overall Experience of Company & Demonstrated Results (20 points), Budget Approach/Cost Effectiveness (20 points), Qualifications of Personnel (15 points), MBE/WBE/DisBE Participation (additional potential points: 6 pts)
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Summary
The Rhode Island Commerce Corporation seeks proposals for media attribution services to measure how cross-channel marketing activity brings visitors to Rhode Island, its website, and hotels, and what that media returns in visitor spending.
The scope focuses on connected TV (CTV), streaming audio, native, programmatic display, and online video impressions, integrating with Symphony, Snowflake, and Google Analytics 4 (GA4). Services include setup and tracking code installation, hotel bookings attribution, measurement and methodology reporting, insights and monthly reporting, dashboard logins for users, and data privacy handoff. The initial contract term is 1 year beginning January 1, 2027, with up to two additional one-year renewal terms, and an estimated initial budget of $50,000 to $85,000. Proposals are due by November 24, 2026, with questions due by November 2, 2026.
EVALUATION CRITERIA
REQUIRED ATTACHMENTS
5- W-9
- RFP Response Certification Cover Form
- MBE/WBE/Disability Business Enterprise Participation Plan form
- Completed channel coverage matrix
- Fee structure / proposed pricing schedule
- Submit to
- [email protected]
- Duration
- 12 months
- Scope location
- Rhode Island, RI
- Reported agency
- Rhode Island Commerce Corporation
Questions about this RFP
How do I respond to this RFP from Rhode Island Commerce Corporation | State of Rhode Island?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 24, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected].
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Rhode Island Commerce Corporation | State of Rhode Island in RI, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Strategic Thinking/Planning Approach (45 points), Overall Experience of Company & Demonstrated Results (20 points), Budget Approach/Cost Effectiveness (20 points), Qualifications of Personnel (15 poin..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Rhode Island Commerce Corporation | State of Rhode Island?
All active and historical solicitations from Rhode Island Commerce Corporation | State of Rhode Island are tracked and searchable. As a state agency, Rhode Island Commerce Corporation | State of Rhode Island regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of November 24, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: W-9, RFP Response Certification Cover Form, MBE/WBE/Disability Business Enterprise Participation Plan form, completed channel coverage matrix, fee structure / proposed pricing schedule. Review the full document from Rhode Island Commerce Corporation | State of Rhode Island for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Rhode Island, RI. Review the full solicitation for detailed scope requirements.