Northwest Seaport Alliance Rebrand Initiative RFP 032026-1024
Port Of TacomaPublic Authority · Tacoma, WA- Due
- May 6, 2026
- Deadline passed
- Posted
- Mar 25, 2026
- Contract term
- 1 year
- Primary contact
- Shawn Seaks
- (253) 592-6734
The 30-second brief
The Northwest Seaport Alliance (NWSA) is soliciting proposals for a comprehensive rebranding initiative, including renaming the organization to include geographic location and developing a full suite of visual identity assets. The project has a one-year performance period with a potential total of two years.
Workplan, Review of Charter & Bylaws, Brand Audit, Market Research, Stakeholder Engagement Materials, Identity Framework, Name and Tagline Options, Logo and Visual Assets, Brand Standards Manual, Templates, Launch Strategy
Qualifications & Experience (25 PTS), Project Approach Narrative (30 PTS), Work Management Approach (25 PTS), Compensation (20 PTS)
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Summary
The Northwest Seaport Alliance (NWSA) is soliciting proposals for a comprehensive rebranding initiative, including renaming the organization to include geographic location and developing a full suite of visual identity assets.
The project has a one-year performance period with a potential total of two years.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
11- Workplan
- Review of Charter & Bylaws
- Brand Audit
- Market Research
- Stakeholder Engagement Materials
- Identity Framework
- Name and Tagline Options
- Logo and Visual Assets
- Brand Standards Manual
- Templates
- Launch Strategy
REQUIRED ATTACHMENTS
4- Attachment A - Instructions for Proposing
- Attachment B - Personal Services Contract Template
- Attachment C - Cost Breakdown-Offer Template
- Attachment D - Terms and Conditions
REQUIRED STAFFING
3- Submit to
- Procurement Portal
- Duration
- 24 months
- Scope location
- Tacoma, WA
- Reported agency
- Northwest Seaport Alliance
Questions about this RFP
How do I respond to this RFP from Port Of Tacoma?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is May 6, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Procurement Portal. For questions, contact Shawn Seaks.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Port Of Tacoma in WA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Shawn Seaks at (253) 592-6734. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Key Personnel, Prime, Sub-consultants. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Workplan, Review of Charter & Bylaws, Brand Audit, Market Research, Stakeholder Engagement Materials, Identity Framework, Name and Tagline Options, Logo and Visual Assets, Brand Standards Manual, Templates, Launch Strategy. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Qualifications & Experience (25 PTS), Project Approach Narrative (30 PTS), Work Management Approach (25 PTS), Compensation (20 PTS)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Port Of Tacoma?
All active and historical solicitations from Port Of Tacoma are tracked and searchable. As a public authority agency, Port Of Tacoma regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Attachment A - Instructions for Proposing, Attachment B - Personal Services Contract Template, Attachment C - Cost Breakdown-Offer Template, Attachment D - Terms and Conditions. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Port Of Tacoma for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Tacoma, WA. Review the full solicitation for detailed scope requirements.