Minnesota State Saint Paul College Advertising and Media Buying Services RFP SRC-SPC-2027-000637-RFP
Minnesota State Colleges and Universities Board of Trustees | State of MinnesotaState · St. Paul, MN- Due
- Sep 14, 2026
- Deadline passed
- Posted
- Aug 24, 2026
- Contract term
- 1 year
- Primary contact
- Austin Calhoun
- (651) 846-1746
The 30-second brief
Saint Paul College (SPC), a member of the Minnesota State system, is seeking proposals from qualified firms to plan, buy, and manage a paid media campaign to support student enrollment and build awareness of two-year education. The selected firm will act as a media buying partner across digital (social, search, display, programmatic), streaming (CTV, video, audio), traditional broadcast (radio, TV), print, and out-of-home/transit channels. The contract term is one year with options for two additional one-year renewals. Proposals must include a tiered pricing structure (foundational, recommended, expanded) inclusive of agency fees and commissions. Submissions are due September 14, 2026, at 2:00 p.m. CT exclusively through the Minnesota State e-procurement system (SWIFT Supplier Portal). A question deadline is set for September 2, 2026.
Annual paid media strategy, Campaign calendar, Measurement and attribution approach, Weekly reporting, Dashboard, Source attribution methods
Experience (25), Work Plan (30), Cost (20), Reporting/Attribution/Accountability (15), References (5), Supplier Diversity (5)
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Summary
Saint Paul College (SPC), a member of the Minnesota State system, is seeking proposals from qualified firms to plan, buy, and manage a paid media campaign to support student enrollment and build awareness of two-year education.
The selected firm will act as a media buying partner across digital (social, search, display, programmatic), streaming (CTV, video, audio), traditional broadcast (radio, TV), print, and out-of-home/transit channels. The contract term is one year with options for two additional one-year renewals. Proposals must include a tiered pricing structure (foundational, recommended, expanded) inclusive of agency fees and commissions. Submissions are due September 14, 2026, at 2:00 p.m. CT exclusively through the Minnesota State e-procurement system (SWIFT Supplier Portal). A question deadline is set for September 2, 2026.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
6- Annual paid media strategy
- Campaign calendar
- Measurement and attribution approach
- Weekly reporting
- Dashboard
- Source attribution methods
REQUIRED ATTACHMENTS
4- Affidavit of Non-Collusion
- Affirmative Action Requirements
- Supplier Diversity Form
- Certification
REQUIRED STAFFING
4- Submit to
- [email protected]
- Duration
- 36 months
- Scope location
- Saint Paul, MN
- Reported agency
- Minnesota State Colleges and Universities Board of Trustees
Questions about this RFP
How do I respond to this RFP from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 14, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Austin Calhoun.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Minnesota State Colleges and Universities Board of Trustees | State of Minnesota in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Austin Calhoun at (651) 846-1746. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Graphic design, ad resizing, script writing, production coordination. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Annual paid media strategy, Campaign calendar, Measurement and attribution approach, Weekly reporting, Dashboard, Source attribution methods. Proposals should clearly address how each deliverable will be met.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience (25), Work Plan (30), Cost (20), Reporting/Attribution/Accountability (15), References (5), Supplier Diversity (5)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota?
All active and historical solicitations from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota are tracked and searchable. As a state agency, Minnesota State Colleges and Universities Board of Trustees | State of Minnesota regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Affidavit of Non-Collusion, Affirmative Action Requirements, Supplier Diversity Form, Certification. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Saint Paul, MN. Review the full solicitation for detailed scope requirements.