Minnesota State Saint Paul College Advertising and Media Buying Services RFP SRC-SPC-2027-000637-RFP 2026
Minnesota State Colleges and Universities Board of Trustees | State of MinnesotaState · St. Paul, MN- Due
- Sep 14, 2026
- Deadline passed
- Posted
- Aug 24, 2026
- Contract term
- 1 year
- Primary contact
- Ryan Mayer
- (651) 846-1746
The 30-second brief
Saint Paul College (SPC), a member of the Minnesota State system, is soliciting proposals for advertising and media buying services under RFP SRC-SPC-2027-000637-RFP. The selected firm will act as a partner to plan, buy, and manage a paid media campaign across digital, streaming, broadcast, out-of-home, and transit channels to support student enrollment and brand awareness. Scope includes media planning and strategy, digital media (social, search, display, programmatic), streaming/connected TV, traditional broadcast/print, and reporting/attribution. Creative and production services are listed as optional. Proposals must include tiered investment plans rather than a fixed budget. A one-year initial contract term is anticipated with two optional one-year renewals. Proposals are due September 14, 2026, at 2:00 p.m. CDT exclusively through the Minnesota State e-procurement system.
Annual paid media strategy, Campaign calendar, Measurement and attribution approach, Weekly reporting, Dashboard, Tiered media plans
Experience (25), Work Plan (30), Cost (20), Reporting/Attribution/Accountability (15), References (5), Supplier Diversity (5)
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Summary
Saint Paul College (SPC), a member of the Minnesota State system, is soliciting proposals for advertising and media buying services under RFP SRC-SPC-2027-000637-RFP. The selected firm will act as a partner to plan, buy, and manage a paid media campaign across digital, streaming, broadcast, out-of-home, and transit channels to support student enrollment and brand awareness.
Scope includes media planning and strategy, digital media (social, search, display, programmatic), streaming/connected TV, traditional broadcast/print, and reporting/attribution. Creative and production services are listed as optional. Proposals must include tiered investment plans rather than a fixed budget. A one-year initial contract term is anticipated with two optional one-year renewals. Proposals are due September 14, 2026, at 2:00 p.m. CDT exclusively through the Minnesota State e-procurement system.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
6- Annual paid media strategy
- Campaign calendar
- Measurement and attribution approach
- Weekly reporting
- Dashboard
- Tiered media plans
REQUIRED ATTACHMENTS
5- Affidavit of Non-Collusion
- Affirmative Action Requirements
- Supplier Diversity Form
- Company History
- References
REQUIRED STAFFING
production team
- Submit to
- Minnesota State e-procurement system
- Duration
- 36 months
- Scope location
- Saint Paul, MN
- Reported agency
- Minnesota State Colleges and Universities Board of Trustees
Questions about this RFP
How do I respond to this RFP from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 14, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Minnesota State e-procurement system. For questions, contact Ryan Mayer.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Minnesota State Colleges and Universities Board of Trustees | State of Minnesota in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Ryan Mayer at (651) 846-1746. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: production team. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Annual paid media strategy, Campaign calendar, Measurement and attribution approach, Weekly reporting, Dashboard, Tiered media plans. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience (25), Work Plan (30), Cost (20), Reporting/Attribution/Accountability (15), References (5), Supplier Diversity (5)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota?
All active and historical solicitations from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota are tracked and searchable. As a state agency, Minnesota State Colleges and Universities Board of Trustees | State of Minnesota regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Affidavit of Non-Collusion, Affirmative Action Requirements, Supplier Diversity Form, Company History, References. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Saint Paul, MN. Review the full solicitation for detailed scope requirements.