Minnesota State Colleges and Universities - Advertising and Media Buying Services - RFP SRC-SPC-2027-000637-RFP (2027)
Minnesota State Colleges and Universities Board of Trustees | State of MinnesotaState · St. Paul, MN- Due
- Sep 14, 2026
- Deadline passed
- Posted
- Aug 24, 2026
- Contract term
- 1 year
- Primary contact
- Austin Calhoun
- (651) 846-1746
The 30-second brief
Saint Paul College is seeking proposals from qualified firms to plan, buy, and manage a paid media campaign that supports student enrollment and builds awareness of the value of a two-year education. The selected firm will act as SPC's media buying partner across digital, streaming, broadcast, and out-of-home channels to drive qualified inquiries, applications, and enrollments. Services include media planning and strategy, digital media, streaming, connected TV, digital audio, traditional broadcast, print, out-of-home, transit, creative, production, reporting, attribution, and accountability. Proposals are due by September 14, 2026, at 4:00 PM CDT through the SWIFT Supplier Portal.
Experience: 25, Work Plan: 30, Cost: 20, Reporting, attribution, and accountability: 15, References: 5, Supplier Diversity: 5
Hear what Minnesota State Colleges and Universities Board of Trustees | State of Minnesota plans next before it's posted.
Get alerts freeFree account · 30-second setup · No credit card
Summary
Saint Paul College is seeking proposals from qualified firms to plan, buy, and manage a paid media campaign that supports student enrollment and builds awareness of the value of a two-year education.
The selected firm will act as SPC's media buying partner across digital, streaming, broadcast, and out-of-home channels to drive qualified inquiries, applications, and enrollments. Services include media planning and strategy, digital media, streaming, connected TV, digital audio, traditional broadcast, print, out-of-home, transit, creative, production, reporting, attribution, and accountability. Proposals are due by September 14, 2026, at 4:00 PM CDT through the SWIFT Supplier Portal.
EVALUATION CRITERIA
8- Experience: 25
- Work Plan: 30
- Cost: 20
- Reporting
- Attribution
- Accountability: 15
- References: 5
- Supplier Diversity: 5
REQUIRED ATTACHMENTS
4- Affidavit of Non-Collusion
- Affirmative Action Requirements declaration page
- Supplier Diversity Form
- References spreadsheet
- Submit to
- https://app01.jaggaer.com/apps/Router/ViewSourcingEvent?AuthToken=1%3AAES2%23CG3%2FDpdDLb3ztjGwQV7pSDRyui76KEi2GiMl6wttC
- Duration
- 36 months
- Scope location
- Saint Paul, MN
- Reported agency
- Minnesota State Colleges and Universities Board of Trustees
Questions about this RFP
How do I respond to this RFP from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 14, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://app01.jaggaer.com/apps/Router/ViewSourcingEvent?AuthToken=1%3AAES2%23CG3%2FDpdDLb3ztjGwQV7pSDRyui76KEi2GiMl6wttC. For questions, contact Austin Calhoun.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Minnesota State Colleges and Universities Board of Trustees | State of Minnesota in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Austin Calhoun at (651) 846-1746. Questions and answers are typically shared with all prospective bidders.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience: 25, Work Plan: 30, Cost: 20, Reporting, attribution, and accountability: 15, References: 5, Supplier Diversity: 5" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota?
All active and historical solicitations from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota are tracked and searchable. As a state agency, Minnesota State Colleges and Universities Board of Trustees | State of Minnesota regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Affidavit of Non-Collusion, Affirmative Action Requirements declaration page, Supplier Diversity Form, references spreadsheet. Review the full document from Minnesota State Colleges and Universities Board of Trustees | State of Minnesota for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Saint Paul, MN. Review the full solicitation for detailed scope requirements.