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Des Moines Independent Community School District - Communications and Marketing Audit - RFP1205

Des Moines Independent Community School District logoDes Moines Independent Community School District
Due
Feb 13, 2026
Deadline passed
Posted
Jan 16, 2026
Contract term
1 year
Primary contact
Derek Khamma
(515) 242-3221

The 30-second brief

What they're buying

Des Moines Independent Community School District seeks proposals from qualified firms for a comprehensive communications, marketing, and evaluation services audit, including strategic communications planning, multilingual outreach, digital engagement, website content plan and framework, social media modernization plan, and organizational evaluation. The project aims to produce clear, actionable tools, benchmarking analysis, and recommendations for strategic investments to build family and staff engagement, student enrollment, and accessibility compliance. The engagement has a not-to-exceed budget of $100,000 for the initial one-year contract, with potential for four one-year renewal periods. Proposals are due by February 13, 2026, following a question deadline of January 30, 2026.

What you must deliver

Communications audit report, Benchmarking analysis, Multilingual strategy, Website content plan and framework, Social media modernization plan, 3-5 year strategic communications plan, Implementation roadmap, Risk assessment for inaction, Measurement and KPI recommendations

How it's scored

Methodology quality, Relevant experience of project team, Quality of sample work provided, Multilingual capacity, Cost and value, Understanding of DMPS context and complexity

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Summary

Des Moines Independent Community School District seeks proposals from qualified firms for a comprehensive communications, marketing, and evaluation services audit, including strategic communications planning, multilingual outreach, digital engagement, website content plan and framework, social media modernization plan, and organizational evaluation.

The project aims to produce clear, actionable tools, benchmarking analysis, and recommendations for strategic investments to build family and staff engagement, student enrollment, and accessibility compliance. The engagement has a not-to-exceed budget of $100,000 for the initial one-year contract, with potential for four one-year renewal periods. Proposals are due by February 13, 2026, following a question deadline of January 30, 2026.

EVALUATION CRITERIA

6
  • Methodology quality
  • Relevant experience of project team
  • Quality of sample work provided
  • Multilingual capacity
  • Cost and value
  • Understanding of DMPS context and complexity

REQUIRED DELIVERABLES

9
  • Communications audit report
  • Benchmarking analysis
  • Multilingual strategy
  • Website content plan and framework
  • Social media modernization plan
  • 3-5 year strategic communications plan
  • Implementation roadmap
  • Risk assessment for inaction
  • Measurement and KPI recommendations

REQUIRED ATTACHMENTS

4
  • W-9
  • Certificate of Insurance
  • Proposal
  • Signed SOA
Submit to
https://dmschools.ionwave.net
Duration
60 months
Scope location
Des Moines, IA

Questions about this RFP

How do I respond to this RFP from Des Moines Independent Community School District?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is February 13, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://dmschools.ionwave.net. For questions, contact Derek Khamma.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Des Moines Independent Community School District in IA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Derek Khamma at (515) 242-3221. Questions and answers are typically shared with all prospective bidders.

What are the key deliverables?

The solicitation specifies the following deliverables: Communications audit report, Benchmarking analysis, Multilingual strategy, Website content plan and framework, Social media modernization plan, 3-5 year strategic communications plan, Implementation roadmap, Risk assessment for inaction, Measurement and KPI recommendations. Proposals should clearly address how each deliverable will be met.

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What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Methodology quality, Relevant experience of project team, Quality of sample work provided, Multilingual capacity, Cost and value, Understanding of DMPS context and complexity" Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Des Moines Independent Community School District?

All active and historical solicitations from Des Moines Independent Community School District are tracked and searchable. As a school agency, Des Moines Independent Community School District regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What is the contract term for this solicitation?

The anticipated contract term is 1 year. Contract terms may include renewal options.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: W-9, Certificate of Insurance, Proposal, Signed SOA. Review the full document from Des Moines Independent Community School District for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Des Moines, IA. Review the full solicitation for detailed scope requirements.

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