City of Umatilla Marketing and Promotion Services RFP - Rock the Locks Festival 2026
City of UmatillaCity · Umatilla, OR- Due
- Feb 5, 2026
- Deadline passed
- Posted
- Jan 21, 2026
- Primary contact
- Esmeralda Perches
- (541) 922-3226 ext 108
The 30-second brief
The City of Umatilla is soliciting proposals from qualified marketing and communications firms for the Rock the Locks Festival, a multi-day music festival at Big River Golf Course. Scope includes branding and creative development, creation of an integrated marketing strategy and media plan, digital marketing (social media, geo-fencing, paid advertising), public relations, website and email marketing support, and sponsor integration. The goal is to drive ticket sales and visibility in the Tri-Cities to Pendleton regional markets. Proposals are due electronically to Esmeralda Perches by February 5, 2026. Evaluation is based on experience, strategy, digital expertise, and cost.
Integrated marketing plan, Branding assets, Digital advertising campaigns, Post-event reporting
Relevant Experience (25), Approach & Strategy (25), Digital Marketing Expertise (20), Collaboration (10), Cost (10), Added Value (10)
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Summary
The City of Umatilla is soliciting proposals from qualified marketing and communications firms for the Rock the Locks Festival, a multi-day music festival at Big River Golf Course.
Scope includes branding and creative development, creation of an integrated marketing strategy and media plan, digital marketing (social media, geo-fencing, paid advertising), public relations, website and email marketing support, and sponsor integration. The goal is to drive ticket sales and visibility in the Tri-Cities to Pendleton regional markets. Proposals are due electronically to Esmeralda Perches by February 5, 2026. Evaluation is based on experience, strategy, digital expertise, and cost.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
4- Integrated marketing plan
- Branding assets
- Digital advertising campaigns
- Post-event reporting
REQUIRED ATTACHMENTS
6- Firm Overview
- Key Personnel
- Approach & Methodology
- Timeline
- Budget
- References
REQUIRED STAFFING
Key Personnel
- Submit to
- [email protected]
- Scope location
- Umatilla, OR
Questions about this RFP
How do I respond to this RFP from City of Umatilla?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is February 5, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Esmeralda Perches.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Umatilla in OR, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Esmeralda Perches at (541) 922-3226 ext 108. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Key Personnel. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Integrated marketing plan, Branding assets, Digital advertising campaigns, Post-event reporting. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Relevant Experience (25), Approach & Strategy (25), Digital Marketing Expertise (20), Collaboration (10), Cost (10), Added Value (10)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Umatilla?
All active and historical solicitations from City of Umatilla are tracked and searchable. As a city agency, City of Umatilla regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Firm Overview, Key Personnel, Approach & Methodology, Timeline, Budget, References. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from City of Umatilla for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Umatilla, OR. Review the full solicitation for detailed scope requirements.