City of Lemoore Municipal Branding Services RFP 2026
City of LemooreCity · Lemoore, CA- Due
- Oct 1, 2026
- Deadline passed
- Primary contact
- Marisa Avalos
The 30-second brief
The City of Lemoore is soliciting proposals for municipal identity and branding services. The selected firm will be responsible for developing a new City seal, City logo, mission statement, vision statement, slogan/tagline, and a color palette (incorporating deep red, dark blue, tan, and white). Scope includes brand research (qualitative and quantitative), leading focus groups and community meetings, and delivering a final style manual with font and brand guidelines. The City seal must be embroiderable. Proposals must include a cover letter, firm qualifications, project team resumes, three professional references, a cost proposal, and a project timeline. A City of Lemoore business license and specific insurance coverages (General Liability, Professional Liability, Auto, and Workers Comp) are required.
City seal, City logo, Mission statement, Vision statement, Slogan/tagline, Color palette, Style manual, Font and brand guidelines
Contents of the proposal, interview performance
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Summary
The City of Lemoore is soliciting proposals for municipal identity and branding services.
The selected firm will be responsible for developing a new City seal, City logo, mission statement, vision statement, slogan/tagline, and a color palette (incorporating deep red, dark blue, tan, and white). Scope includes brand research (qualitative and quantitative), leading focus groups and community meetings, and delivering a final style manual with font and brand guidelines. The City seal must be embroiderable. Proposals must include a cover letter, firm qualifications, project team resumes, three professional references, a cost proposal, and a project timeline. A City of Lemoore business license and specific insurance coverages (General Liability, Professional Liability, Auto, and Workers Comp) are required.
EVALUATION CRITERIA
Contents of the proposal, interview performance
REQUIRED DELIVERABLES
8- City seal
- City logo
- Mission statement
- Vision statement
- Slogan/tagline
- Color palette
- Style manual
- Font and brand guidelines
REQUIRED ATTACHMENTS
7- Cover Letter
- Qualifications and Experience
- Project Team Resumes
- References
- Cost Proposal
- Timeline
- Contract Termination Statement
- Submit to
- 711 W. Cinnamon Dr. Lemoore, CA 93245
- Scope location
- Lemoore, CA
Questions about this RFP
How do I respond to this RFP from City of Lemoore?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 1, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: 711 W. Cinnamon Dr. Lemoore, CA 93245. For questions, contact Marisa Avalos.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Lemoore in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Marisa Avalos. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: City seal, City logo, Mission statement, Vision statement, Slogan/tagline, Color palette, Style manual, Font and brand guidelines. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Contents of the proposal, interview performance" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Lemoore?
All active and historical solicitations from City of Lemoore are tracked and searchable. As a city agency, City of Lemoore regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Cover Letter, Qualifications and Experience, Project Team Resumes, References, Cost Proposal, Timeline, Contract Termination Statement. Review the full document from City of Lemoore for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Lemoore, CA. Review the full solicitation for detailed scope requirements.