Christina School District - Strategic Communications, Public Relations, and Career Pathway Development Services - CHR26019 PTHWY_DVMT
Christina School DistrictSchool · Newark, DE- Due
- Oct 13, 2026
- Deadline passed
- Posted
- Sep 1, 2026
- Contract term
- 3 years
- Primary contact
- Trenda Broadnax
The 30-second brief
Christina School District requests proposals for comprehensive strategic communications, public relations, and career pathway development services under contract number CHR26019 PTHWY_DVMT. The selected vendor will provide two integrated lines of service: Component A covers professional communications, media relations, crisis communications, brand management, and multilingual community engagement across Newark, Bear, Christiana, and Wilmington schools. Component B covers career-pathway training, industry-led workshops, mentorship pairings, job shadowing, and authentic project-based learning in communications and media production for students and staff. The initial contract term is three years with options to renew for two additional one-year periods. Proposals are due by October 13, 2026, at 2:00 PM EST. Questions are due by September 15, 2026.
Component A Communications Base Services; Component B Student pathway programming, Workshops, Mentorship, Externships; Staff professional development; Curriculum development and ongoing maintenance; Annual student showcase event
Firm experience, qualifications, capacity (Component A and Component B), 20%; Understanding of the District and proposed approach/methodology, 20%; Career pathway and training capability, curriculum and instructional design, 20%; Account team and key personnel (both components), 10%; Cost (retainer for Components A and B, plus rate card), 15%; Public-sector / K-12 / Delaware experience, 10%; References and past performances, 5%
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Summary
Christina School District requests proposals for comprehensive strategic communications, public relations, and career pathway development services under contract number CHR26019 PTHWY_DVMT. The selected vendor will provide two integrated lines of service: Component A covers professional communications, media relations, crisis communications, brand management, and multilingual community engagement across Newark, Bear, Christiana, and Wilmington schools.
Component B covers career-pathway training, industry-led workshops, mentorship pairings, job shadowing, and authentic project-based learning in communications and media production for students and staff. The initial contract term is three years with options to renew for two additional one-year periods. Proposals are due by October 13, 2026, at 2:00 PM EST. Questions are due by September 15, 2026.
EVALUATION CRITERIA
7- Firm experience, qualifications, capacity (Component A and Component B), 20%
- Understanding of the District and proposed approach/methodology, 20%
- Career pathway and training capability, curriculum and instructional design, 20%
- Account team and key personnel (both components), 10%
- Cost (retainer for Components A and B, plus rate card), 15%
- Public-sector / K-12 / Delaware experience, 10%
- References and past performances, 5%
REQUIRED DELIVERABLES
5- Component A Communications Base Services
- Component B Student pathway programming, Workshops, Mentorship, Externships
- Staff professional development
- Curriculum development and ongoing maintenance
- Annual student showcase event
REQUIRED ATTACHMENTS
9- Cover Letter
- Non-Collusion Statement (Attachment 2)
- RFP Exception Form (Attachment 3)
- Profile and Capabilities Form (Attachment 4)
- Confidentiality Form (Attachment 5)
- Business Reference Form (Attachment 6)
- Subcontractor Information Form (Attachment 7)
- Pricing Form Appendix A
- USB Flash Drive
REQUIRED STAFFING
11- Submit to
- [email protected]
- Duration
- 60 months
- Scope location
- Newark, DE
Questions about this RFP
How do I respond to this RFP from Christina School District?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 13, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Trenda Broadnax.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Christina School District in DE, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Trenda Broadnax. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Principal / Senior Strategist, Account Director, Account Manager, Media Relations Specialist, Digital / Social Media Specialist, Multilingual Content / Translation, Creative (video, design, photography), Paid Media Buying, Pathway / Curriculum Lead, Instructor / Workshop Lead, Student Mentor. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Component A Communications Base Services; Component B Student pathway programming, Workshops, Mentorship, Externships; Staff professional development; Curriculum development and ongoing maintenance; Annual student showcase event. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Firm experience, qualifications, capacity (Component A and Component B), 20%; Understanding of the District and proposed approach/methodology, 20%; Career pathway and training capability, curriculum a..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Christina School District?
All active and historical solicitations from Christina School District are tracked and searchable. As a school agency, Christina School District regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Cover Letter, Non-Collusion Statement (Attachment 2), RFP Exception Form (Attachment 3), Profile and Capabilities Form (Attachment 4), Confidentiality Form (Attachment 5), Business Reference Form (Att. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Christina School District for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Newark, DE. Review the full solicitation for detailed scope requirements.