California Franchise Tax Board CalEITC Advertising Campaign RFP 2025
- Due
- Dec 14, 2025
- Deadline passed
- Primary contact
- Sheri Birkmaier
- (916) 845-6500
The 30-second brief
The California Franchise Tax Board is soliciting proposals for the development of creative content and the implementation of a statewide public education advertising campaign. A mandatory 3% DVBE participation is required.
Creative content, Advertising campaign planning, Advertising campaign implementation
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Summary
The California Franchise Tax Board is soliciting proposals for the development of creative content and the implementation of a statewide public education advertising campaign. A mandatory 3% DVBE participation is required.
REQUIRED DELIVERABLES
3- Creative content
- Advertising campaign planning
- Advertising campaign implementation
- Submit to
- PO Box 942840 3321 Power Inn Rd, Suite 250, Sacramento, CA, 94240-0040
- Scope location
- Fresno, CA
- Reported agency
- California Franchise Tax Board
Questions about this RFP
How do I respond to this RFP from Franchise Tax Board | State of California?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 14, 2025. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: PO Box 942840 3321 Power Inn Rd, Suite 250, Sacramento, CA, 94240-0040. For questions, contact Sheri Birkmaier.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Franchise Tax Board | State of California in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Sheri Birkmaier at (916) 845-6500. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Creative content, Advertising campaign planning, Advertising campaign implementation. Proposals should clearly address how each deliverable will be met.
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Where can I find more RFPs from Franchise Tax Board | State of California?
All active and historical solicitations from Franchise Tax Board | State of California are tracked and searchable. As a state agency, Franchise Tax Board | State of California regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Franchise Tax Board | State of California for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Fresno, CA. Review the full solicitation for detailed scope requirements.