PROJECTPRE-RFP

Discover Vail brand book development

Town of Vail
Detected
Jul 16, 2026
109 days ago
Sector
Professional Services
Est. value
Free account
Detected 109 days agoJul 16

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THE 30-SECOND BRIEF

What's planned

The supplemental budget includes $17,500 for a Discover Vail brand book, marked as not started but on track. A brand book will define visual identity, messaging, and positioning to guide tourism marketing. This will likely require strategic brand work, creative guidelines, templates, and training materials to ensure adoption across partners and channels.

Background

970 Design has already worked on Dobson Arena branding; they may be a leading candidate, but the brand book itself is still listed as not started.

From the meeting

Meeting date
July 16, 2026
Agency
Town of Vail

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