New HTA chief brand officer
Hawaii Tourism Authority | State of HawaiiHawaii- Detected
- Oct 29, 2026
- 15 days ago
- Sector
- Administration & Finance
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From the meeting
The CEO report listed Mitzi Yonezawa as HTA's new Chief Branding Officer. The report connected the role to the agency's FY27 marketing procurements, industry meetings, and strategic coordination. It also noted the Chief Administrative Officer was briefing hotel partners on the legislative ask for the next session.
The leadership change matters because the new branding lead is already tied to major procurements and market work.
- Meeting date
- October 29, 2026
- Agency
- Hawaii Tourism Authority | State of Hawaii
Questions about this project
What is a pre-RFP?
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When will Hawaii Tourism Authority | State of Hawaii issue an RFP for this project?
Pre-RFPs typically surface 6–18 months before a formal solicitation is published. Civic IQ tracks Hawaii Tourism Authority | State of Hawaii's meeting records, agendas, and budgets continuously and updates this pre-RFP as the project moves through the buying cycle toward an RFP.
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