Southern Illinois University Edwardsville received Board approval to renew its three‑year professional services contract with EAB Global, Inc. for enrollment marketing, recruitment, and yield optimization for undergraduate students. The contract runs from July 1, 2026 through June 30, 2029, with a not‑to‑exceed value of 3575079 including 3116181 in program fees and an estimated 458898 in postage and media. EAB will continue to provide data‑driven recruitment campaigns, predictive modeling, and access to approximately 390000 prospective student names annually, helping SIUE sustain its enrollment pipeline and tuition revenue. For competing enrollment platforms, CRM, financial‑aid modeling firms, or creative agencies, this is critical incumbent intelligence and a signal that any displacement or add‑on conversation must be framed around integration, incremental value, or positioning ahead of the next rebid window near 2029.

Contract is funded by Enrollment Management operating funds and is under an IPHEC award; focuses on ...