2027 open enrollment media plan
California Health Benefit Exchange | State of CaliforniaCalifornia- Detected
- Sep 17, 2026
- 56 days ago
- Sector
- Communications
- Est. value
- Free account
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From the meeting
Covered California's marketing and communications teams laid out the 2027 open enrollment communications plan in September 2026. The agency is shifting to a year-round engagement model, with paid media, email, direct mail, SMS, community events, and multilingual creative supporting enrollment from July through January. The slides show a full-funnel media flight and a deadline push around Open Enrollment, which is useful for agencies and media vendors tracking future buying needs.
- Meeting date
- September 17, 2026
- Agency
- California Health Benefit Exchange | State of California
Questions about this project
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When will California Health Benefit Exchange | State of California issue an RFP for this project?
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