Vail Uses Pandora Sponsored Listening in Summer Campaign
Town of VailCity · Vail, CO- Document date
- Jul 1, 2025
- Term
- July 2025 campaign period
The 30-second brief
The Town of Vail’s July 2025 Summer Media Campaign included Sponsored Listening units on Pandora, generating over 31,000 engagements at a 3.04% engagement rate and reaching more than 629,000 users. Trigger banner ads on Pandora also achieved a strong 3.78% CTR.
PANDORA holds this contract with Town of Vail. Its other public contracts on record include work for Fulton-El Camino Recreation And Park Dist and Desert Recreation District.
Term as filed: July 2025 campaign period.
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Contract details
- Document date
- July 1, 2025
- Term
- July 2025 campaign period
- Vendor
- PANDORA
- Agency
- Town of Vail
- Source document
- town-of-vail-paid-media-and-website-reports-july-2025_ab9.pdf (Report)
PANDORA's other public contracts
More Town of Vail contracts
Questions about this contract
Who was awarded the government contract by Town of Vail?
PANDORA was awarded this government contract by Town of Vail, as recorded on July 1, 2025.
What type of contract is this?
This is a government contract, documented as a report record.
Where was this contract approved?
This contract appears in town-of-vail-paid-media-and-website-reports-july-2025_ab9.pdf (Report), dated July 1, 2025 from Town of Vail. Civic IQ extracts contract records directly from agency meeting documents and solicitations.
What other contracts does PANDORA hold?
PANDORA may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.
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What is Town of Vail currently buying?
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