OVG360 Oversees Sponsorships and Naming Rights

Through its evolved contract from Front Row Marketing, OVG360 manages Cross Insurance Arena’s naming rights and sponsorship portfolio, overseeing partnerships for both the arena and the Maine Mariners. Trustees reviewed the commission structure and role of OVG360 in these negotiations.

Document date · August 28, 2026

Track Cumberland County contracts

Get alerts when new contracts are awarded or existing ones approach renewal at Cumberland County.

Get started free

Create a free account · no credit card

Scope & details

The full contract record, as filed.

Contract type

CONSULTING

Renewal

The sponsorship and naming rights agreement continues under the OVG360 brand following the transition from Front Row Marketing; renewal and extension specifics are not outlined in the minutes.

Document type

Agenda

Source document

Cumberland County Board of Trustees Cross Insurance Arena Meeting Agenda 2026-09-02

Related contracts

Other contracts from OVG360.

View all →

Curry County Board of County Commissioners Agenda Packet 2026-08-18

ONGOING

Curry County, New MexicoAug 18, 2026

Curry County Board of County Commissioners Minutes 2026-07-28

ONGOING

Curry County, New MexicoJul 28, 2026

Cumberland County Board of Trustees Cross Insurance Arena Meeting Agenda April 2026

RECOMMENDED

Cumberland County, MaineApr 29, 2026

Sioux City Budget Review Minutes 2026-03-18

DISCUSSION

City of Sioux, IowaMar 18, 2026

Sioux City Council Budget Review Minutes February 2026

PENDING

City of Sioux, IowaFeb 28, 2026

Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the consulting contract by Cumberland County?

OVG360 was awarded this consulting contract by Cumberland County, as recorded on August 28, 2026.

What type of contract is this?

This is a Consulting contract, documented as a agenda record.

Where was this contract approved?

This contract appears in Cumberland County Board of Trustees Cross Insurance Arena Meeting Agenda 2026-09-02 (Agenda), dated August 28, 2026 from Cumberland County. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does OVG360 hold?

OVG360 may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View OVG360's profile

What is Cumberland County currently buying?

Explore Cumberland County's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

View Cumberland County's profile