Bethel Plans 5-Year Varsity Brands Partnership | Bethel Local Schools | VARSITY BRANDS

Scope & details

The full contract record, as filed.

Contract amount

$155,600 total guaranteed agreement value over 5 years (shared with BSN SPORTS and subsidiaries, plus uncapped rebates)

Contract type

SUPPLIES

Contract term

5-year exclusive partnership, 2026–2031 school years

Renewal date

2031-06-30

Renewal

Five-year initial term from 2026–2031, including branding and curriculum services, with exclusivity for yearbook and cheer downgraded to preferred and negotiable. Expanded campus branding dollars may be added dynamically as new facilities come online under a collaborative review clause with BSN and Under Armour.

Document type

Proposal

Source document

Bethel Local Schools Proposal Recommendation for Approval: Multi-Year Athletic & District Brand Partnership 2026-06-08

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the supplies contract by Bethel Local Schools?

Varsity Brands was awarded this supplies contract by Bethel Local Schools, as recorded on June 8, 2026. The contract value is $155,600 total guaranteed agreement value over 5 years (shared with BSN SPORTS and subsidiaries, plus uncapped rebates).

How much is the Varsity Brands contract with Bethel Local Schools worth?

The Varsity Brands contract with Bethel Local Schools is valued at $155,600 total guaranteed agreement value over 5 years (shared with BSN SPORTS and subsidiaries, plus uncapped rebates), covering supplies work.

What type of contract is this?

This is a Supplies contract, documented as a proposal record, structured as a not-to-exceed (ceiling) agreement.

Where was this contract approved?

This contract appears in Bethel Local Schools Proposal Recommendation for Approval: Multi-Year Athletic & District Brand Partnership 2026-06-08 (Proposal), dated June 8, 2026 from Bethel Local Schools. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Varsity Brands hold?

Varsity Brands may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View Varsity Brands's profile

What is Bethel Local Schools currently buying?

Explore Bethel Local Schools's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

View Bethel Local Schools's profile