Last updated: September 11, 2026
Quick Answer
On breadth, Nearpod wins: it appears in the most distinct districts. On deal size, Schoology wins. But the honest answer is that these three are not fighting each other. Their purchase records describe three different budget lines.
- Nearpod: 42 distinct agencies, median purchase $3,652, bought school by school.
- Schoology: 29 distinct agencies, median $10,626, bought districtwide on enterprise terms.
- Amplify: 27 distinct agencies, median $2,646, with a $290,055 curriculum adoption at the top.
- All figures from a sample of 60 purchase records per vendor, not the full market.
How this was built. Every figure below comes from district purchase records surfaced by Civic IQ, sampled September 1, 2026, at 60 records per vendor. Obvious data errors were excluded: one record listing a $21,997,575 learning management contract at a small elementary district, and records dated in the future. Civic IQ is our product; none of the three platforms discussed is a competitor of ours.
Three products, three purchase shapes
The medians are close enough to look like a fair fight and the underlying records are not. Read the ranges instead, because that is where the three business models separate.
| Measure | Nearpod | Schoology | Amplify |
|---|---|---|---|
| Distinct agencies in sample | 42 | 29 | 27 |
| Median purchase | $3,652 | $10,626 | $2,646 |
| Smallest recorded | $32 | $200 | $25 |
| Largest recorded | $34,317 | $231,075 | $290,055 |
| Buying unit the records describe | Teacher, school or small district licence | Districtwide enterprise subscription | Curriculum adoption plus consumable materials |
| Where the largest records sit in time | 2024 | 2020 | 2024 to 2026 |
Source: district purchase records surfaced by Civic IQ, sample of 60 records per vendor, pulled September 1, 2026. Figures describe the sample, not the whole market.
What each record set actually shows
Nearpod: breadth bought from the bottom up
The sample includes an individual teacher yearly subscription at a career and technology centre for $159, alongside districtwide premium purchases at Killeen ISD in Texas of $11,371 and $10,567 recorded on the same day in October 2024.
That is a classic land-and-expand footprint: a teacher buys it, the school buys it, then the district formalises it. Grove City Area SD in Pennsylvania shows the annual rhythm plainly, renewing at $5,350, then $5,992, then $6,472 across three consecutive years.
Schoology: fewer districts, much larger commitments
The largest record in the whole comparison sample by user count is a Texas district’s enterprise subscription for 54,000 users at $231,075. A California district follows at $138,589, and a Florida district’s record is explicitly a learning management enterprise licence renewal at $73,245.
Every one of those top records is dated 2020. That is not a decline signal, it is a term signal. Districts bought learning management at scale in that year on multi-year enterprise agreements, which makes the 2020 cohort the live renewal population now.
Amplify: two businesses in one record set
The distribution here is the most lopsided of the three. Abington Heights SD in Pennsylvania recorded $290,055 against a single quote in April 2024. The next largest in the sample is $18,723.
Underneath sits a long tail of small consumable orders: reading kits, activity books, shipping and handling, a paid teacher pilot pack at $800. A five-year school site licence for an intervention product appears at $16,362. Curriculum adoption and materials resupply are genuinely different sales, and the records treat them as such.
The counting problem nobody mentions
The single largest recorded purchase in the sample is coded in the district’s own system as computer assisted support and educational supplies, under a technology account. Nothing in that description says software, and no category filter for instructional software would return it.
Purchase descriptions are written by finance staff for accounting, not for market analysis. Any market share figure built by filtering on category labels undercounts every vendor, unevenly. Treat share claims in this market with real caution, including the ones in this article, which is why the numbers here are described as a sample rather than a total.
What this means if you sell into districts
- Match your motion to the buying unit. A per-teacher product bought at district level and a districtwide platform sold to a principal both fail.
- For learning management, work the 2020 enterprise cohort. Those terms are ending, and the records name the districts.
- For curriculum, follow adoption cycles rather than budgets, since one adoption is worth a hundred materials orders.
- Do not read a small recurring order as a small account. It is often a foothold inside a much larger district.
- Search on product names and quote numbers, not category words, because that is how districts actually write the line.
For the sourcing side, see our guides to where districts post EdTech RFPs, finding curriculum adoption cycles by state and selling to school districts. For the wider market, see our overview of the SLED sector.
Open RFPs related to this topic
Live opportunities surfaced by Civic IQ as of 2026-09-01. Status changes daily.
- Gilbert Public Schools Science Curriculum Adoption Grades 7-8 RFP, Gilbert Unified District, AZ (due 2026-09-08)
- Passaic City School District Teaching and Leadership Development RFP – CC 10-27, Passaic City School District, NJ (due 2026-09-09)
- Westport Public Schools Special Education Program Review RFP #27-003-RFP 2026, Westport School District, CT (due 2026-09-01)
- Morrisville School District LinkIt! Data & Assessment Platform Quote 00007528, Morrisville Borough SD, PA (due 2026-08-31)
Frequently asked questions
Which of these platforms appears in the most districts?
In a sample of 60 purchase records each, Nearpod appeared across 42 distinct agencies, Schoology across 29 and Amplify across 27. Nearpod wins on breadth, which is consistent with a lower-priced product bought at school and teacher level.
What does a district typically pay for each?
Median recorded purchases in the sample were $10,626 for Schoology, $3,652 for Nearpod and $2,646 for Amplify. Medians matter here because a single large curriculum adoption pulls the average badly out of shape.
Are these three actually competing with each other?
Mostly not. The records show a districtwide learning management subscription, a classroom engagement licence and a curriculum and assessment adoption. They sit in different budget lines and are often approved by different people in the same district.
What is the largest recorded purchase for each?
In this sample, $290,055 for Amplify at a Pennsylvania district in 2024, $231,075 for a Texas district’s Schoology enterprise subscription covering 54,000 users in 2020, and $34,317 for Nearpod at a Pennsylvania district in 2024.
Why do the largest Schoology records date from 2020?
Because that is when districts bought learning management at scale, on multi-year enterprise terms. Those cohorts are the renewal population now, which makes 2020 award records unusually useful for anyone selling into that category today.
Can you trust category filters on this data?
Not entirely. One $34,317 purchase is coded as computer assisted support and educational supplies rather than software. Purchase descriptions are written for accounting, so filtering by category undercounts every vendor in this market.
