Vermont Department of Buildings and General Services Marketing Services for the Vermont Lottery RFP 2026
- Due
- May 8, 2026
- Deadline passed
- Posted
- Feb 13, 2026
- Contract term
- 2 years
- Primary contact
- Kyle Emerson
The 30-second brief
Seeks proposals for marketing services for the Vermont Lottery, including content creation, strategy, campaign execution, and media buying.
Marketing content (film, Video, Radio, Digital, Print), Storyboards, Mechanicals, Media plans, Market research participation, Strategy development, Public relations plan, Press releases.
Creative Capabilities (25%), Lottery/Gaming Marketing Experience (25%), Cost and Value (30%), Technical Approach and Campaign Strategy (20%)
Hear what Vermont State Workforce Development Board Training and Credentialing Work Group | State of Vermont plans next before it's posted.
Get alerts freeFree account · 30-second setup · No credit card
Summary
Seeks proposals for marketing services for the Vermont Lottery, including content creation, strategy, campaign execution, and media buying.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
8- Marketing content (film, Video, Radio, Digital, Print)
- Storyboards
- Mechanicals
- Media plans
- Market research participation
- Strategy development
- Public relations plan
- Press releases
REQUIRED ATTACHMENTS
6- Cover Letter
- Technical Response
- Redacted Technical Response (if applicable)
- References
- Price Schedule
- Signed Certificate of Compliance
REQUIRED STAFFING
6- Submit to
- [email protected]
- Duration
- 36 months
- Scope location
- Vermont
- Reported agency
- Vermont Department of Buildings and General Services
Questions about this RFP
How do I respond to this RFP from Vermont State Workforce Development Board Training and Credentialing Work Group | State of Vermont?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is May 8, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Kyle Emerson.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Vermont State Workforce Development Board Training and Credentialing Work Group | State of Vermont in VT, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Kyle Emerson. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Account Management, Copywriting, Creative Strategy, Creative Direction / Development, Graphic Design, Production. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Marketing content (film, Video, Radio, Digital, Print), Storyboards, Mechanicals, Media plans, Market research participation, Strategy development, Public relations plan, Press releases.. Proposals should clearly address how each deliverable will be met.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Creative Capabilities (25%), Lottery/Gaming Marketing Experience (25%), Cost and Value (30%), Technical Approach and Campaign Strategy (20%)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Vermont State Workforce Development Board Training and Credentialing Work Group | State of Vermont?
All active and historical solicitations from Vermont State Workforce Development Board Training and Credentialing Work Group | State of Vermont are tracked and searchable. As a state agency, Vermont State Workforce Development Board Training and Credentialing Work Group | State of Vermont regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 2 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Cover Letter, Technical Response, Redacted Technical Response (if applicable), References, Price Schedule, Signed Certificate of Compliance. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Vermont State Workforce Development Board Training and Credentialing Work Group | State of Vermont for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Vermont. Review the full solicitation for detailed scope requirements.