University System of Maryland Marketing, Advertising, Branding, and Creative Services RFP 2026
University System Of MarylandHigher Ed · Baltimore, MD- Due
- Jul 15, 2026
- Deadline passed
- Posted
- Jun 11, 2026
- Primary contact
- Wendy Childs
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Summary
The University System of Maryland (USM) is seeking a qualified marketing agency to provide all labor, material, and equipment required to advance the USM brand.
The scope of services includes multimedia campaign strategy, media planning and buying, creative concept development, graphic design services, campaign monitoring, reporting, and analysis, and other value-added services. The project is located in Prince George's County. Proposals were due by July 15, 2026. The solicitation is currently listed as 'Under Evaluation'. Primary contact for this procurement is Wendy Childs.
REQUIRED ATTACHMENTS
USM-2612 Addendum No.1, USM-2612 Addendum No.2, Attachment P - Prime Contractor List of ALL Subcontractors Anticipated /Used During Contract, USM-2612 Marketing, Advertising, Branding, and Creative Services, USM-2612 Question and Answer Document
- Submit to
- Download
- Scope location
- Prince George's County, MD
- Reported agency
- University System of Maryland
Questions about this RFP
How do I respond to this RFP from University System Of Maryland?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 15, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Download. For questions, contact Wendy Childs.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including University System Of Maryland in MD, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Wendy Childs. Questions and answers are typically shared with all prospective bidders.
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Where can I find more RFPs from University System Of Maryland?
All active and historical solicitations from University System Of Maryland are tracked and searchable. As a higher ed agency, University System Of Maryland regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: USM-2612 Addendum No.1, USM-2612 Addendum No.2, Attachment P - Prime Contractor List of ALL Subcontractors Anticipated /Used During Contract, USM-2612 Marketing, Advertising, Branding, and Creative Se. Review the full document from University System Of Maryland for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Prince George's County, MD. Review the full solicitation for detailed scope requirements.