University of Virginia Medical Center - Media Planning/Buying and Analytics Services - RFP #MRG-100726 (2026)
University Of Virginia Medical CenterPublic Hospital · Charlottesville, VA- Due
- Oct 30, 2026
- Deadline passed
- Posted
- Oct 7, 2026
- Contract term
- 5 years
- Primary contact
- Melissa Gibson
The 30-second brief
University of Virginia Medical Center seeks an experienced firm to provide offline and digital media planning, buying, and analytics services, alongside brand planning/research services and creative services. The scope encompasses integrated brand and acquisition media strategy, multi-channel media plans, paid search, SEO/AIO/GEO, social media, display, TV/video, radio, print, and grassroots/microtargeted marketing campaigns in northern Virginia. The resulting agreement or purchase order will be for a term of five years. Proposals are due by October 30, 2026, and must be submitted to Medical Center Contracts and Procurement.
The firm’s plan to assist the Medical Center to meet its goals and requirements, The firm’s relevant experience, qualifications and success, The firm’s references from institutions of higher education, teaching hospitals, and clients who are comparable, The firm’s financial proposal, The quality of the proposal, The contractual terms, The firm’s Small, Woman-owned and Minority-owned (SWAM) businesses status and/or plan
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Summary
University of Virginia Medical Center seeks an experienced firm to provide offline and digital media planning, buying, and analytics services, alongside brand planning/research services and creative services.
The scope encompasses integrated brand and acquisition media strategy, multi-channel media plans, paid search, SEO/AIO/GEO, social media, display, TV/video, radio, print, and grassroots/microtargeted marketing campaigns in northern Virginia. The resulting agreement or purchase order will be for a term of five years. Proposals are due by October 30, 2026, and must be submitted to Medical Center Contracts and Procurement.
EVALUATION CRITERIA
The firm’s plan to assist the Medical Center to meet its goals and requirements, The firm’s relevant experience, qualifications and success, The firm’s references from institutions of higher education, teaching hospitals, and clients who are comparable, The firm’s financial proposal, The quality of the proposal, The contractual terms, The firm’s Small, Woman-owned and Minority-owned (SWAM) businesses status and/or plan
REQUIRED ATTACHMENTS
3- Attachment 1
- Firm Information
- Certificate of Insurance
- Submit to
- [email protected]
- Scope location
- Charlottesville, VA
- Reported agency
- University of Virginia Medical Center
Questions about this RFP
How do I respond to this RFP from University Of Virginia Medical Center?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 30, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Melissa Gibson.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including University Of Virginia Medical Center in VA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Melissa Gibson. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "The firm’s plan to assist the Medical Center to meet its goals and requirements, The firm’s relevant experience, qualifications and success, The firm’s references from institutions of higher education..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from University Of Virginia Medical Center?
All active and historical solicitations from University Of Virginia Medical Center are tracked and searchable. As a public hospital agency, University Of Virginia Medical Center regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 5 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Attachment 1, Firm Information, Certificate of Insurance. Review the full document from University Of Virginia Medical Center for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Charlottesville, VA. Review the full solicitation for detailed scope requirements.