Town of Jackson - Municipal Brand Identity & Social Media Consulting Services RFP 27-02
Town of JacksonCity · Jackson, WY- Due
- Oct 9, 2026
- Deadline passed
- Posted
- Sep 9, 2026
- Primary contact
- Susan Scarlata
The 30-second brief
The Town of Jackson, located in Teton County, Wyoming, is seeking competitive proposals from qualified brand strategists and digital communications consultants for Municipal Brand Identity & Social Media Consulting Services under RFP # 27-02. The scope includes brand strategy and visual identity development covering brand collateral, stationery, business cards, templates, comprehensive brand guidelines, style guides, co-branding strategies, internal/external newsletter support, analytics, measurement, targeted group communications, and educational/visual campaigns from concept to execution. Additionally, the project requires social media strategy and management, including a 12-month strategic editorial content calendar highlighting Town initiatives, public meetings, brand framework on socials, platform oversight for Facebook, Instagram, and LinkedIn, content creation and posting of branded graphics, carousels, and short-form videos, and monthly performance metrics tracking and sentiment analysis. Proposals are due by 5:00 PM MST on October 9, 2026, via email to [email protected]. Questions are due by September 23, 2026, directed to Susan Scarlata at [email protected].
Municipal & Public Sector Experience 30%, Quality of Portfolio & Creative Strategy 25%, Cost Proposal & Value 25%, Methodology & Planning 20%
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Summary
The Town of Jackson, located in Teton County, Wyoming, is seeking competitive proposals from qualified brand strategists and digital communications consultants for Municipal Brand Identity & Social Media Consulting Services under RFP # 27-02.
The scope includes brand strategy and visual identity development covering brand collateral, stationery, business cards, templates, comprehensive brand guidelines, style guides, co-branding strategies, internal/external newsletter support, analytics, measurement, targeted group communications, and educational/visual campaigns from concept to execution. Additionally, the project requires social media strategy and management, including a 12-month strategic editorial content calendar highlighting Town initiatives, public meetings, brand framework on socials, platform oversight for Facebook, Instagram, and LinkedIn, content creation and posting of branded graphics, carousels, and short-form videos, and monthly performance metrics tracking and sentiment analysis. Proposals are due by 5:00 PM MST on October 9, 2026, via email to [email protected]. Questions are due by September 23, 2026, directed to Susan Scarlata at [email protected].
EVALUATION CRITERIA
4- Municipal & Public Sector Experience 30%
- Quality of Portfolio & Creative Strategy 25%
- Cost Proposal & Value 25%
- Methodology & Planning 20%
REQUIRED ATTACHMENTS
6- Letter of Interest
- Approach & Methodology
- Portfolio & Case Studies
- Team Qualifications
- Cost Proposal
- References
- Submit to
- [email protected]
- Scope location
- Jackson, WY
Questions about this RFP
How do I respond to this RFP from Town of Jackson?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 9, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Susan Scarlata.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Jackson in WY, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Susan Scarlata. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Municipal & Public Sector Experience 30%, Quality of Portfolio & Creative Strategy 25%, Cost Proposal & Value 25%, Methodology & Planning 20%" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Town of Jackson?
All active and historical solicitations from Town of Jackson are tracked and searchable. As a city agency, Town of Jackson regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Letter of Interest, Approach & Methodology, Portfolio & Case Studies, Team Qualifications, Cost Proposal, References. Review the full document from Town of Jackson for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Jackson, WY. Review the full solicitation for detailed scope requirements.