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STRIDE Academy Strategic Content Creation and Digital Engagement Services RFP 2026

Stride Academy Elementary
Due
Jun 30, 2026
Deadline passed
Posted
Jun 10, 2026
Primary contact
Dr. Eric Skanson
(320) 230-5340

The 30-second brief

What they're buying

STRIDE Academy seeks proposals from qualified marketing, communications, media production, and content strategy firms to provide comprehensive storytelling, content creation, photography, videography, social media management, and digital engagement services. The selected strategic partner will help strengthen enrollment, student retention, community trust, staff recruitment, brand awareness, and stakeholder engagement across two campuses in St. Cloud, Minnesota. The scope of work includes producing recruitment and spotlight videos, classroom and event photography, social media graphics, short-form video content, content strategy development, multilingual content, translation services, and monthly analytics reporting. Proposals are due by June 30, 2026 at 3:00 p.m. and must be submitted electronically to [email protected]. Evaluation criteria include experience and qualifications, quality of portfolio, strategic approach, educational sector experience, pricing and value, diversity and community engagement capacity, and references.

What you must deliver

4 professionally produced videos, Vertical versions optimized for social media, Bi-weekly photography sessions, Ongoing social media content creation, Social media posting management, Monthly analytics report, Strategic planning session, Recruitment campaign review, Community engagement analysis, Content performance review, Annual recruitment campaign, Annual impact report video, Year-in-review highlight film, Strategic communications recommendations

How it's scored

Experience & Qualifications (20%), Quality of Portfolio (20%), Strategic Approach (20%), Educational Sector Experience (10%), Pricing & Value (15%), Diversity & Community Engagement Capacity (5%), References (10%)

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Summary

STRIDE Academy seeks proposals from qualified marketing, communications, media production, and content strategy firms to provide comprehensive storytelling, content creation, photography, videography, social media management, and digital engagement services.

The selected strategic partner will help strengthen enrollment, student retention, community trust, staff recruitment, brand awareness, and stakeholder engagement across two campuses in St. Cloud, Minnesota. The scope of work includes producing recruitment and spotlight videos, classroom and event photography, social media graphics, short-form video content, content strategy development, multilingual content, translation services, and monthly analytics reporting. Proposals are due by June 30, 2026 at 3:00 p.m. and must be submitted electronically to [email protected]. Evaluation criteria include experience and qualifications, quality of portfolio, strategic approach, educational sector experience, pricing and value, diversity and community engagement capacity, and references.

EVALUATION CRITERIA

Experience & Qualifications20%
Quality of Portfolio20%
Strategic Approach20%
Educational Sector Experience10%
Pricing & Value15%
Diversity & Community Engagement Capacity5%
References10%

REQUIRED DELIVERABLES

14
  • 4 professionally produced videos
  • Vertical versions optimized for social media
  • Bi-weekly photography sessions
  • Ongoing social media content creation
  • Social media posting management
  • Monthly analytics report
  • Strategic planning session
  • Recruitment campaign review
  • Community engagement analysis
  • Content performance review
  • Annual recruitment campaign
  • Annual impact report video
  • Year-in-review highlight film
  • Strategic communications recommendations
Scope location
St. Cloud, MN
Reported agency
STRIDE Academy

Questions about this RFP

How do I respond to this RFP from Stride Academy Elementary?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is June 30, 2026. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: [email protected]. For questions, contact Dr. Eric Skanson.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Stride Academy Elementary in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Dr. Eric Skanson at (320) 230-5340. Questions and answers are typically shared with all prospective bidders.

What are the key deliverables?

The solicitation specifies the following deliverables: 4 professionally produced videos, Vertical versions optimized for social media, Bi-weekly photography sessions, Ongoing social media content creation, Social media posting management, Monthly analytics report, Strategic planning session, Recruitment campaign review, Community engagement analysis, Co. Proposals should clearly address how each deliverable will be met.

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What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience & Qualifications (20%), Quality of Portfolio (20%), Strategic Approach (20%), Educational Sector Experience (10%), Pricing & Value (15%), Diversity & Community Engagement Capacity (5%), Ref..." Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Stride Academy Elementary?

All active and historical solicitations from Stride Academy Elementary are tracked and searchable. As a school agency, Stride Academy Elementary regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Stride Academy Elementary for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: St. Cloud, MN. Review the full solicitation for detailed scope requirements.

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