Southern Vermont Deerfield Valley Marketing Campaign RFP 2024
Town of DoverCity · Dover, VT- Due
- Feb 9, 2024
- Deadline passed
- Posted
- Jan 2, 2024
- Primary contact
- Tim Dolan
The 30-second brief
Seeks proposals for a digital marketing campaign, including tagline development, digital asset creation, and media buying for the summer/fall season of 2024. The campaign aims to promote the Southern Vermont Deerfield Valley as a year-round destination.
New campaign tagline, Ad templates (static image, Carousel, Video), Unique campaign assets for four phases, Media buys, Bi-weekly analytic reports
Creativity, knowledge of destination marketing and digital advertising KPIs, qualifications of assigned individual/organization, timeline availability
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Summary
Seeks proposals for a digital marketing campaign, including tagline development, digital asset creation, and media buying for the summer/fall season of 2024. The campaign aims to promote the Southern Vermont Deerfield Valley as a year-round destination.
EVALUATION CRITERIA
4- Creativity
- Knowledge of destination marketing and digital advertising KPIs
- Qualifications of assigned individual/organization
- Timeline availability
REQUIRED DELIVERABLES
5- New campaign tagline
- Ad templates (static image, Carousel, Video)
- Unique campaign assets for four phases
- Media buys
- Bi-weekly analytic reports
REQUIRED ATTACHMENTS
7- Identity of individual/organization
- Experience
- Creativity examples
- Media buyer and analytics plan
- Timeline/capacity
- Itemized costs
- Minimum of two references
- Submit to
- [email protected]
- Reported agency
- Southern Vermont Deerfield Valley Chamber of Commerce
Questions about this RFP
How do I respond to this RFP from Town of Dover?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is February 9, 2024. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Tim Dolan.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Dover in VT, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Tim Dolan. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: New campaign tagline, Ad templates (static image, Carousel, Video), Unique campaign assets for four phases, Media buys, Bi-weekly analytic reports. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Creativity, knowledge of destination marketing and digital advertising KPIs, qualifications of assigned individual/organization, timeline availability" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Town of Dover?
All active and historical solicitations from Town of Dover are tracked and searchable. As a city agency, Town of Dover regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Identity of individual/organization, experience, creativity examples, media buyer and analytics plan, timeline/capacity, itemized costs, minimum of two references. Review the full document from Town of Dover for the complete list.