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Oakton College - Digital and Traditional Marketing Services - FY27-RFP#1 (2026)

Oakton Community College logoOakton Community College
Due
Nov 10, 2026
13 days left
Contract term
3 years
Primary contact
Trinh Than
(847) 635-1635
13 days left to submitDue Nov 10

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Summary

Oakton College seeks a strategic partner to deliver both traditional media planning and buying and digital marketing services through a unified, integrated approach.

The selected agency will help plan, optimize, and execute advertising strategies that advance the College’s goals, including brand awareness and enrollment growth across Community College District 535. For FY28, Oakton anticipates total traditional and digital media expenditures of approximately $500,000 under an initial three-year contract starting July 1, 2027, with two additional one-year renewal options. Digital tactics will integrate with Oakton's website, landing pages, and CRM system (Salesforce/TargetX), utilizing Google Analytics, Google Tag Manager, paid search, paid social, programmatic display and video, streaming audio and video (OTT/CTV), broadcast television, out-of-home, print, and other media. Proposals are due by November 10, 2026, at 10:00 AM CST, with final questions due by October 21, 2026.

REQUIRED ATTACHMENTS

5
  • Original Document
  • FOIA Copy
  • Contractor's Certification
  • Submission Checklist
  • Designation of Confidential and Proprietary Information

REQUIRED STAFFING

4
Strategy DevelopmentExecutionPlacement/sDesign and Copywriting
Submit to
https://oakton.sharefile.com/r-rc691196cfebe45cd96c4e5bb81af0221
Duration
36 months
Scope location
Des Plaines, IL
Reported agency
Oakton College

Questions about this RFP

How do I respond to this RFP from Oakton Community College?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 10, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://oakton.sharefile.com/r-rc691196cfebe45cd96c4e5bb81af0221. For questions, contact Trinh Than.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Oakton Community College in IL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Trinh Than at (847) 635-1635. Questions and answers are typically shared with all prospective bidders.

What staffing is required for this project?

This solicitation outlines specific staffing requirements. The required roles include: Strategy Development, Execution, Placement/s, Design and Copywriting. Proposers should demonstrate relevant qualifications and experience for each required role.

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Where can I find more RFPs from Oakton Community College?

All active and historical solicitations from Oakton Community College are tracked and searchable. As a higher ed agency, Oakton Community College regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What is the contract term for this solicitation?

The anticipated contract term is 3 years. Contract terms may include renewal options.

Is this solicitation still open for submissions?

Based on the posted deadline of November 10, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Original Document, FOIA Copy, Contractor's Certification, Submission Checklist, Designation of Confidential and Proprietary Information. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Oakton Community College for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Des Plaines, IL. Review the full solicitation for detailed scope requirements.

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