REQUEST FOR PROPOSAL TITLE: MEDIA BUY SERVICES PROVIDER
Montgomery CollegeHigher Ed · Rockville, MD- Due
- Jul 12, 2024
- Deadline passed
- Contract term
- 1 year
- Primary contact
- Chiquita Manago Haywood
The 30-second brief
Montgomery College is seeking proposals for media buying and digital placement services to drive enrollment, awareness, and conversion through an integrated, targeted paid advertising plan. The RFP outlines the scope of services, qualifications, evaluation criteria, and submission requirements.
Annual media plan, media research, strategy, buying services, execution of media plans, placement, optimization, data sharing, reporting, auditing, payment to vendor(s), billing, strategic counsel, reporting, digital strategy, analytics, optimization.
Statement of Qualifications and Expertise, Capabilities and Approach to Research, Planning, and Strategy, Capabilities and Approach to Media Buying, Negotiation, and Placement, Capabilities and Approach to Digital Strategy, Analytics, and Optimization, Capabilities and Approach to Strategic Counsel and Reporting, Oral Presentation/Interview, Pricing Proposal.
Hear what Montgomery College plans next before it's posted.
Get alerts freeFree account · 30-second setup · No credit card
Summary
Montgomery College is seeking proposals for media buying and digital placement services to drive enrollment, awareness, and conversion through an integrated, targeted paid advertising plan. The RFP outlines the scope of services, qualifications, evaluation criteria, and submission requirements.
EVALUATION CRITERIA
13- Statement of Qualifications and Expertise
- Capabilities and Approach to Research
- Planning
- Strategy
- Capabilities and Approach to Media Buying
- Negotiation
- Placement
- Capabilities and Approach to Digital Strategy
- Analytics
- Optimization
- Capabilities and Approach to Strategic Counsel and Reporting
- Oral Presentation/Interview
- Pricing Proposal
REQUIRED DELIVERABLES
17- Annual media plan
- Media research
- Strategy
- Buying services
- Execution of media plans
- Placement
- Optimization
- Data sharing
- Reporting
- Auditing
- Payment to vendor(s)
- Billing
- Strategic counsel
- Reporting
- Digital strategy
- Analytics
- Optimization
REQUIRED ATTACHMENTS
5- References (Attachment A)
- Conflict of Interest Statement (Attachment B)
- Non-Debarment Acknowledgement (Attachment C)
- Contractor Information Form (Attachment D)
- Mid-Atlantic Purchasing Team Rider (Attachment G; Optional)
- Submit to
- Electronically via email to [email protected]
- Duration
- 60 months
- Scope location
- Montgomery County, Maryland
Questions about this RFP
How do I respond to this RFP from Montgomery College?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 12, 2024. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Electronically via email to [email protected]. For questions, contact Chiquita Manago Haywood.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Montgomery College in MD, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Chiquita Manago Haywood. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Annual media plan, media research, strategy, buying services, execution of media plans, placement, optimization, data sharing, reporting, auditing, payment to vendor(s), billing, strategic counsel, reporting, digital strategy, analytics, optimization.. Proposals should clearly address how each deliverable will be met.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Statement of Qualifications and Expertise, Capabilities and Approach to Research, Planning, and Strategy, Capabilities and Approach to Media Buying, Negotiation, and Placement, Capabilities and Approa..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Montgomery College?
All active and historical solicitations from Montgomery College are tracked and searchable. As a higher ed agency, Montgomery College regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: References (Attachment A), Conflict of Interest Statement (Attachment B), Non-Debarment Acknowledgement (Attachment C), Contractor Information Form (Attachment D), Mid-Atlantic Purchasing Team Rider (. Review the full document from Montgomery College for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Montgomery County, Maryland. Review the full solicitation for detailed scope requirements.