Grand Haven DDA Strategic Marketing Planning RFP 2026
City of Grand HavenCity · Grand Haven, MI- Due
- Mar 31, 2026
- Deadline passed
- Primary contact
- Chandi Pape
- (616) 844-1188
The 30-second brief
Seeks proposals for strategic marketing planning and consultation services to identify effective marketing channels, audiences, and promotional opportunities for the downtown district, with a total budget of $5,000.
Summary of key insights from Market Data Report, Strategic recommendations for downtown marketing priorities, Suggested marketing channels and audience targets, Guidance on measuring marketing effectiveness, Presentation or discussion session with DDA staff and/or committee members
Understanding of the DDA's goals and constraints, Quality and clarity of the proposed approach, Experience with similar communities or organizations, Ability to provide practical, actionable recommendations, Cost and overall value
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Summary
Seeks proposals for strategic marketing planning and consultation services to identify effective marketing channels, audiences, and promotional opportunities for the downtown district, with a total budget of $5,000.
EVALUATION CRITERIA
6- Understanding of the DDA's goals and constraints
- Quality and clarity of the proposed approach
- Experience with similar communities or organizations
- Ability to provide practical
- Actionable recommendations
- Cost and overall value
REQUIRED DELIVERABLES
5- Summary of key insights from Market Data Report
- Strategic recommendations for downtown marketing priorities
- Suggested marketing channels and audience targets
- Guidance on measuring marketing effectiveness
- Presentation or discussion session with DDA staff and/or committee members
- Scope location
- Grand Haven, Michigan
- Reported agency
- Grand Haven Main Street / Downtown Development Authority
Questions about this RFP
How do I respond to this RFP from City of Grand Haven?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is March 31, 2026. The solicitation specifies required deliverables that must be addressed in your response. For questions, contact Chandi Pape.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Grand Haven in MI, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Chandi Pape at (616) 844-1188. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Summary of key insights from Market Data Report, Strategic recommendations for downtown marketing priorities, Suggested marketing channels and audience targets, Guidance on measuring marketing effectiveness, Presentation or discussion session with DDA staff and/or committee members. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Understanding of the DDA's goals and constraints, Quality and clarity of the proposed approach, Experience with similar communities or organizations, Ability to provide practical, actionable recommend..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Grand Haven?
All active and historical solicitations from City of Grand Haven are tracked and searchable. As a city agency, City of Grand Haven regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from City of Grand Haven for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Grand Haven, Michigan. Review the full solicitation for detailed scope requirements.