Explore St. Louis Brand Development RFP 2026
St Louis Regional Convention And Visitors CommissionSpecial District · Saint Louis, MO- Due
- Apr 24, 2026
- Deadline passed
- Posted
- Apr 3, 2026
- Primary contact
- Julie Gilbert
The 30-second brief
Explore St. Louis is seeking proposals from qualified brand strategy agencies for a comprehensive destination brand evolution and positioning initiative to enhance its regional identity and attract visitors.
Brand strategy and positioning document, Audience and segmentation framework, Messaging architecture, Visual identity system, Brand guidelines and toolkit, Campaign platform and creative direction, Stakeholder rollout plan
Strategic Thinking & Approach, Relevant Experience, Creative & Brand Capability, Understanding of Opportunity, Stakeholder Engagement Approach, Integration with Digital & Marketing Ecosystem, Team & Cultural Fit
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Summary
Explore St. Louis is seeking proposals from qualified brand strategy agencies for a comprehensive destination brand evolution and positioning initiative to enhance its regional identity and attract visitors.
EVALUATION CRITERIA
7- Strategic Thinking & Approach
- Relevant Experience
- Creative & Brand Capability
- Understanding of Opportunity
- Stakeholder Engagement Approach
- Integration with Digital & Marketing Ecosystem
- Team & Cultural Fit
REQUIRED DELIVERABLES
7- Brand strategy and positioning document
- Audience and segmentation framework
- Messaging architecture
- Visual identity system
- Brand guidelines and toolkit
- Campaign platform and creative direction
- Stakeholder rollout plan
- Scope location
- St. Louis
- Reported agency
- Explore St. Louis
Questions about this RFP
How do I respond to this RFP from St Louis Regional Convention And Visitors Commission?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 24, 2026. The solicitation specifies required deliverables that must be addressed in your response. For questions, contact Julie Gilbert.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including St Louis Regional Convention And Visitors Commission in MO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Julie Gilbert. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Brand strategy and positioning document, Audience and segmentation framework, Messaging architecture, Visual identity system, Brand guidelines and toolkit, Campaign platform and creative direction, Stakeholder rollout plan. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Strategic Thinking & Approach, Relevant Experience, Creative & Brand Capability, Understanding of Opportunity, Stakeholder Engagement Approach, Integration with Digital & Marketing Ecosystem, Team & C..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from St Louis Regional Convention And Visitors Commission?
All active and historical solicitations from St Louis Regional Convention And Visitors Commission are tracked and searchable. As a special district agency, St Louis Regional Convention And Visitors Commission regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from St Louis Regional Convention And Visitors Commission for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: St. Louis. Review the full solicitation for detailed scope requirements.