Destination Canada - Integrated Marketing Services - Japan - NRFP DC-2026-JW-06 (2026)
Destination CanadaFederal · Vancouver, BC- Due
- Nov 6, 2026
- Deadline passed
- Posted
- Oct 30, 2026
- Contract term
- 3 years
- Primary contact
- Jennie Wong
- (604) 638-8317
The 30-second brief
Destination Canada seeks qualified proponents to provide integrated marketing services primarily in Japan, with potential support in South Korea and China markets. The scope of work encompasses strategic planning, consumer marketing, content development and production, digital platforms and optimization, media relations and public relations (MRPR), media monitoring, social media management, strategic brand partnerships, travel trade development, event and experience management, translation and localization, and market intelligence. The contract has an anticipated annual value of JPY 50,000,000 to 100,000,000 for an initial 3-year term with potential 2 annual extension years. Submissions are due by November 6, 2026.
Annual Japan Market Strategy, Project Roadmaps and ROI Requirements; Quarterly Business Review; Quarterly Market Report; Annual Budget & Forecast; Annual Consumer Marketing Plan; Annual Social & Content Plan; Campaign, Content, Creative, Digital, Social, Website and landing-page deliverables and updates; Campaign Report; Quarterly Dashboard; Annual MRPR and Social Media Strategy Plan; MRPR and social media execution deliverables; Quarterly Earned Media and Social Media Report; Media FAM Report; Annual Partnership Strategy and Priority Partner Pipeline; Partnership Business Cases / Proposals; Partnership Frameworks, Agreements and Multi-year Roadmaps; Partnership Implementation and Milestone Updates; Return on Investment (ROI) Report; Annual Travel Trade Strategy; Strategic Advisory Network Plan; VIP FAM Report; Quarterly Trade Report; Event / Experience Project Plan; Event creative, Programming, Production, Supplier and participant-facing deliverables; Post-Event Report; Translation, Transcreation and Localized Materials; Terminology Management / Glossary and Consistency Updates; Quarterly Market Intelligence Update / Report; Ad-hoc Analysis and Recommendation Papers; Significant Market Development / Issue Alerts; Stakeholder Insight Synthesis and Best-Practice / Innovation Updates; Budget Reports; Expense Claims and Supporting Documentation; Procurement and Agreement Documentation; Project, Contract, Financial and Approval Records; Meeting, Scheduling and Administrative Documentation
Desirable Criteria Questionnaire (Section E) 50%, Presentations (Section G) 25%, Proposed Pricing (Section F) 25%
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Summary
Destination Canada seeks qualified proponents to provide integrated marketing services primarily in Japan, with potential support in South Korea and China markets.
The scope of work encompasses strategic planning, consumer marketing, content development and production, digital platforms and optimization, media relations and public relations (MRPR), media monitoring, social media management, strategic brand partnerships, travel trade development, event and experience management, translation and localization, and market intelligence. The contract has an anticipated annual value of JPY 50,000,000 to 100,000,000 for an initial 3-year term with potential 2 annual extension years. Submissions are due by November 6, 2026.
EVALUATION CRITERIA
3- Desirable Criteria Questionnaire (Section E) 50%
- Presentations (Section G) 25%
- Proposed Pricing (Section F) 25%
REQUIRED DELIVERABLES
36- Annual Japan Market Strategy, Project Roadmaps and ROI Requirements
- Quarterly Business Review
- Quarterly Market Report
- Annual Budget & Forecast
- Annual Consumer Marketing Plan
- Annual Social & Content Plan
- Campaign, Content, Creative, Digital, Social, Website and landing-page deliverables and updates
- Campaign Report
- Quarterly Dashboard
- Annual MRPR and Social Media Strategy Plan
- MRPR and social media execution deliverables
- Quarterly Earned Media and Social Media Report
- Media FAM Report
- Annual Partnership Strategy and Priority Partner Pipeline
- Partnership Business Cases / Proposals
- Partnership Frameworks, Agreements and Multi-year Roadmaps
- Partnership Implementation and Milestone Updates
- Return on Investment (ROI) Report
- Annual Travel Trade Strategy
- Strategic Advisory Network Plan
- VIP FAM Report
- Quarterly Trade Report
- Event / Experience Project Plan
- Event creative, Programming, Production, Supplier and participant-facing deliverables
- Post-Event Report
- Translation, Transcreation and Localized Materials
- Terminology Management / Glossary and Consistency Updates
- Quarterly Market Intelligence Update / Report
- Ad-hoc Analysis and Recommendation Papers
- Significant Market Development / Issue Alerts
- Stakeholder Insight Synthesis and Best-Practice / Innovation Updates
- Budget Reports
- Expense Claims and Supporting Documentation
- Procurement and Agreement Documentation
- Project, Contract, Financial and Approval Records
- Meeting, Scheduling and Administrative Documentation
REQUIRED ATTACHMENTS
7- Appendix 1 – Proponent Information and Acknowledgement Form
- Appendix 2 – Material Circumstances Form
- Appendix 3 – Amendments
- Appendix 4 – Declaration of Sub-Contractors
- Section D – Mandatory Criteria Questionnaire
- Section E – Desirable Criteria Questionnaire
- Section F – Pricing Proposal
REQUIRED STAFFING
Account Director, Account Manager
- Submit to
- [email protected]
- Duration
- 60 months
- Scope location
- Japan, South Korea, China, Canada
Questions about this RFP
How do I respond to this RFP from Destination Canada?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 6, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Jennie Wong.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Destination Canada in BC, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Jennie Wong at (604) 638-8317. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Account Director, Account Manager. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Annual Japan Market Strategy, Project Roadmaps and ROI Requirements; Quarterly Business Review; Quarterly Market Report; Annual Budget & Forecast; Annual Consumer Marketing Plan; Annual Social & Content Plan; Campaign, Content, Creative, Digital, Social, Website and landing-page deliverables and upd. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Desirable Criteria Questionnaire (Section E) 50%, Presentations (Section G) 25%, Proposed Pricing (Section F) 25%" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Destination Canada?
All active and historical solicitations from Destination Canada are tracked and searchable. As a federal agency, Destination Canada regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Appendix 1 – Proponent Information and Acknowledgement Form, Appendix 2 – Material Circumstances Form, Appendix 3 – Amendments, Appendix 4 – Declaration of Sub-Contractors, Section D – Mandatory Crite. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Destination Canada for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Japan, South Korea, China, Canada. Review the full solicitation for detailed scope requirements.
