County of Louisa - Tourism Advertising and Marketing Services - RFP# OT-27-01 (2026)
Louisa CountyCounty · Louisa, VA- Due
- Nov 4, 2026
- 6 days left
- Posted
- Oct 13, 2026
- Contract term
- 1 year
- Primary contact
- Sam Massie
- (540) 967-3404
The 30-second brief
The County of Louisa is soliciting sealed proposals through competitive negotiation to establish a contract or pool of contracts for qualified and experienced firms to provide advertising and full-service marketing services. The scope encompasses print advertising, digital advertising, video, banner, social, search engine marketing, influencer collaboration, broadcast advertising, direct mail and collateral distribution, and out-of-home advertising, as well as creative services and analytics. The County is not looking to revise the County logo or request additional rebranding services through this contract. Proposals are due by November 4, 2026, at 3:30 p.m. Questions must be submitted in writing by October 20, 2026. The contract includes two successive one-year renewal terms upon mutual agreement.
Firm's experience qualifications and specific knowledge of the County of Louisa (50 points), Project team qualifications and experience (10 points), Quality assurance and quality control (10 points), Client references (10 points), Quality of previous Work (10 points), Comparison of proposed rates (10 points)
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Summary
The County of Louisa is soliciting sealed proposals through competitive negotiation to establish a contract or pool of contracts for qualified and experienced firms to provide advertising and full-service marketing services.
The scope encompasses print advertising, digital advertising, video, banner, social, search engine marketing, influencer collaboration, broadcast advertising, direct mail and collateral distribution, and out-of-home advertising, as well as creative services and analytics. The County is not looking to revise the County logo or request additional rebranding services through this contract. Proposals are due by November 4, 2026, at 3:30 p.m. Questions must be submitted in writing by October 20, 2026. The contract includes two successive one-year renewal terms upon mutual agreement.
EVALUATION CRITERIA
Firm's experience qualifications and specific knowledge of the County of Louisa (50 points), Project team qualifications and experience (10 points), Quality assurance and quality control (10 points), Client references (10 points), Quality of previous Work (10 points), Comparison of proposed rates (10 points)
REQUIRED ATTACHMENTS
5- Request for Proposal Title Page
- Appendix A County of Louisa Virginia Standard Terms and Conditions
- List of client references
- Certificate of insurance
- Applicable licenses
- Submit to
- County of Louisa, Louisa County Administration Building, Finance Department, 2nd Floor, 1 Woolfolk Avenue, Suite 304, Louisa, VA 23093 or via eVA
- Duration
- 12 months
- Scope location
- Louisa, VA
- Reported agency
- County of Louisa
Questions about this RFP
How do I respond to this RFP from Louisa County?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 4, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: County of Louisa, Louisa County Administration Building, Finance Department, 2nd Floor, 1 Woolfolk Avenue, Suite 304, Louisa, VA 23093 or via eVA. For questions, contact Sam Massie.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Louisa County in VA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Sam Massie at (540) 967-3404. Questions and answers are typically shared with all prospective bidders.
Show 6 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Firm's experience qualifications and specific knowledge of the County of Louisa (50 points), Project team qualifications and experience (10 points), Quality assurance and quality control (10 points),..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Louisa County?
All active and historical solicitations from Louisa County are tracked and searchable. As a county agency, Louisa County regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of November 4, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Request for Proposal Title Page, Appendix A County of Louisa Virginia Standard Terms and Conditions, list of client references, certificate of insurance, applicable licenses. Review the full document from Louisa County for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Louisa, VA. Review the full solicitation for detailed scope requirements.