City of Weslaco Comprehensive Airport Branding, Marketing & Business Development Services RFP 2026
City of WeslacoCity · Weslaco, TX- Due
- Dec 3, 2026
- 30 days left
- Contract term
- 1 year
- Primary contact
- Homer Rhodes
- (956) 968-3181
The 30-second brief
The City of Weslaco is seeking proposals for comprehensive airport branding, marketing, and business development services across two phases. Phase I (Brand Development) includes discovery and strategy, brand identity, logos, standards and guidelines, a standalone mobile-responsive airport website, digital launch assets, signage concepts, print materials, and a launch toolkit. Phase II (Ongoing Marketing) covers 12 months of ongoing website content maintenance, social media editorial management, event marketing, on-call graphic design support, corporate outreach targeting pilots, flight schools, and potential tenants, and monthly KPI reporting. The submission deadline is December 3, 2026, at 10:00 AM, with a question acceptance deadline of November 20, 2026. Local funding applies to this solicitation.
Phase I: Discovery and strategy, Brand identity, Logos, Standards and guidelines, Standalone mobile-responsive airport website, Digital launch assets, Signage concepts, Print materials, Launch toolkit. Phase II: 12 months of ongoing website content maintenance, Social media editorial management, Event marketing, On-call graphic design support, Corporate outreach targeting pilots, Flight schools and potential tenants, Monthly KPI reporting.
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Summary
The City of Weslaco is seeking proposals for comprehensive airport branding, marketing, and business development services across two phases.
Phase I (Brand Development) includes discovery and strategy, brand identity, logos, standards and guidelines, a standalone mobile-responsive airport website, digital launch assets, signage concepts, print materials, and a launch toolkit. Phase II (Ongoing Marketing) covers 12 months of ongoing website content maintenance, social media editorial management, event marketing, on-call graphic design support, corporate outreach targeting pilots, flight schools, and potential tenants, and monthly KPI reporting. The submission deadline is December 3, 2026, at 10:00 AM, with a question acceptance deadline of November 20, 2026. Local funding applies to this solicitation.
REQUIRED DELIVERABLES
9- Phase I: Discovery and strategy
- Brand identity
- Logos
- Standards and guidelines
- Standalone mobile-responsive airport website
- Digital launch assets
- Signage concepts
- Print materials
- Launch toolkit
Phase II: 12 months of ongoing website content maintenance, Social media editorial management, Event marketing, On-call graphic design support, Corporate outreach targeting pilots, Flight schools and potential tenants, Monthly KPI reporting.
- Submit to
- 255 S. Kansas Ave., Weslaco, TX, 78596
- Duration
- 12 months
- Scope location
- Hidalgo, TX
Questions about this RFP
How do I respond to this RFP from City of Weslaco?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 3, 2026. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: 255 S. Kansas Ave., Weslaco, TX, 78596. For questions, contact Homer Rhodes.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Weslaco in TX, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Homer Rhodes at (956) 968-3181. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Phase I: Discovery and strategy, Brand identity, Logos, Standards and guidelines, Standalone mobile-responsive airport website, Digital launch assets, Signage concepts, Print materials, Launch toolkit. Phase II: 12 months of ongoing website content maintenance, Social media editorial management, Eve. Proposals should clearly address how each deliverable will be met.
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Where can I find more RFPs from City of Weslaco?
All active and historical solicitations from City of Weslaco are tracked and searchable. As a city agency, City of Weslaco regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of December 3, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from City of Weslaco for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Hidalgo, TX. Review the full solicitation for detailed scope requirements.