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City of Oshkosh Marketing and Talent Attraction Services RFP-0721-0-2026/HM

Town of Oshkosh logoTown of Oshkosh
Due
Aug 21, 2026
Deadline passed
Posted
Jul 20, 2026
Duration
Estimated work begins mid-September 2026; duration not specified. months
Primary contact
Hannah Schueler
(920) 236-5028

The 30-second brief

What they're buying

The City of Oshkosh is seeking proposals for a marketing and branding campaign to support its 'Onboard to Oshkosh' talent recruitment program. Deliverables include creative strategy, paid media, and performance measurement.

What you must deliver

Strategy, Creative development, Implementation, Paid media, Production, Printing, Landing page, Application process, Performance measurement

How it's scored

Proposals will be evaluated holistically by the selection committee

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Summary

The City of Oshkosh is seeking proposals for a marketing and branding campaign to support its 'Onboard to Oshkosh' talent recruitment program. Deliverables include creative strategy, paid media, and performance measurement.

EVALUATION CRITERIA

Proposals will be evaluated holistically by the selection committee

REQUIRED DELIVERABLES

9
  • Strategy
  • Creative development
  • Implementation
  • Paid media
  • Production
  • Printing
  • Landing page
  • Application process
  • Performance measurement

REQUIRED ATTACHMENTS

3
  • Addendum acknowledgement
  • Proposal addressing project elements
  • Subcontractor/partner relationships

REQUIRED STAFFING

Marketing/branding consultant

Submit to
Euna OpenBids / DemandStar registration portal
Scope location
Oshkosh, WI
Reported agency
City of Oshkosh

Questions about this RFP

How do I respond to this RFP from Town of Oshkosh?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is August 21, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Euna OpenBids / DemandStar registration portal. For questions, contact Hannah Schueler.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Town of Oshkosh in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Hannah Schueler at (920) 236-5028. Questions and answers are typically shared with all prospective bidders.

What staffing is required for this project?

This solicitation outlines specific staffing requirements. The required roles include: Marketing/branding consultant. Proposers should demonstrate relevant qualifications and experience for each required role.

What are the key deliverables?

The solicitation specifies the following deliverables: Strategy, Creative development, Implementation, Paid media, Production, Printing, Landing page, Application process, Performance measurement. Proposals should clearly address how each deliverable will be met.

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What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Proposals will be evaluated holistically by the selection committee" Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Town of Oshkosh?

All active and historical solicitations from Town of Oshkosh are tracked and searchable. As a city agency, Town of Oshkosh regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What is the contract term for this solicitation?

The anticipated contract term is Estimated work begins mid-September 2026; duration not specified. months. Contract terms may include renewal options.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Addendum acknowledgement, proposal addressing project elements, subcontractor/partner relationships. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Town of Oshkosh for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Oshkosh, WI. Review the full solicitation for detailed scope requirements.

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