City of Murrieta Market Research and Data Analysis RFP 2026
City of MurrietaCity · Murrieta, CA- Due
- May 13, 2026
- Deadline passed
- Posted
- Apr 13, 2026
- Primary contact
- Martha Coleman
- (951) 461-6021
The 30-second brief
The City of Murrieta is soliciting proposals from qualified firms to provide high-level market research and data analysis services on an as-needed basis to support business recruitment activities. The scope of work includes eight primary tasks: market analysis (demographics, foot traffic, geolocation), determining retail opportunities (gap analysis), identifying development sites, retailer/developer recruitment lists, marketing and branding (feasibility packages, online dashboards), recruitment planning, downtown retail studies, and ongoing coaching. The selected firm will assist the City Manager/Economic Development Department in realizing competitive business terms. Proposals are due by May 13, 2026, at 1 Town Square, Murrieta, CA.
City Demographic Profile, Retail Trade Area Map, Gap Analysis, Retail Recruitment Plan, Online Retail Dashboard, Monthly Recruitment Updates
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Summary
The City of Murrieta is soliciting proposals from qualified firms to provide high-level market research and data analysis services on an as-needed basis to support business recruitment activities.
The scope of work includes eight primary tasks: market analysis (demographics, foot traffic, geolocation), determining retail opportunities (gap analysis), identifying development sites, retailer/developer recruitment lists, marketing and branding (feasibility packages, online dashboards), recruitment planning, downtown retail studies, and ongoing coaching. The selected firm will assist the City Manager/Economic Development Department in realizing competitive business terms. Proposals are due by May 13, 2026, at 1 Town Square, Murrieta, CA.
REQUIRED DELIVERABLES
6- City Demographic Profile
- Retail Trade Area Map
- Gap Analysis
- Retail Recruitment Plan
- Online Retail Dashboard
- Monthly Recruitment Updates
- Submit to
- 1 Town Square, Murrieta, California, 92562
- Scope location
- Murrieta, CA
Questions about this RFP
How do I respond to this RFP from City of Murrieta?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is May 13, 2026. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: 1 Town Square, Murrieta, California, 92562. For questions, contact Martha Coleman.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Murrieta in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Martha Coleman at (951) 461-6021. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: City Demographic Profile, Retail Trade Area Map, Gap Analysis, Retail Recruitment Plan, Online Retail Dashboard, Monthly Recruitment Updates. Proposals should clearly address how each deliverable will be met.
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Where can I find more RFPs from City of Murrieta?
All active and historical solicitations from City of Murrieta are tracked and searchable. As a city agency, City of Murrieta regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from City of Murrieta for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Murrieta, CA. Review the full solicitation for detailed scope requirements.