City of Los Angeles - Graphic Design Services for Marketing Collateral and Upcoming Major Events - RFP #232394 (2026)
City of Los AngelesCity · Los Angeles, CA- Due
- Nov 5, 2026
- Deadline passed
- Posted
- Oct 15, 2026
- Contract term
- 1 year
- Primary contact
- Lex Gelb
The 30-second brief
The City of Los Angeles Department of Cultural Affairs (DCA) seeks proposals from qualified consultants for graphic design services, marketing collateral, and upcoming major events, RFP #232394. The scope of work includes developing a cohesive brand identity, creating a refreshed brand logo, designing digital and print templates for posters, flyers, postcards, email headers, website banners, presentation decks, outdoor advertising, transit ads, wayfinding, signage, branded event toolkits, and a promotional publication. The estimated budget is $75,000. Proposals are due by November 5, 2026, at 5:00 p.m. PST, submitted via email to [email protected]. Contract term is one year, renewable upon review, from January 15, 2027, to January 15, 2028. Evaluation is based on strength of design narrative, relevance of experience, quality of work samples, and clarity and cost reasonableness.
Visual brand identity; New design templates for print and online media; Refreshed brand logo and at least 5 design options for DCA logo; Refresh of the DCA egg logo; Branded event toolkits; Promotional publication for print and digital distribution; Custom look-and-feel template for DCA arts and culture webpage; Banners, Wayfinding, And signage templates
Strength of Design Narrative (25), Relevance of Experience (25), Quality of Work Samples (25), Clarity and Cost Reasonableness of Proposed Scope (25)
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Summary
The City of Los Angeles Department of Cultural Affairs (DCA) seeks proposals from qualified consultants for graphic design services, marketing collateral, and upcoming major events, RFP #232394.
The scope of work includes developing a cohesive brand identity, creating a refreshed brand logo, designing digital and print templates for posters, flyers, postcards, email headers, website banners, presentation decks, outdoor advertising, transit ads, wayfinding, signage, branded event toolkits, and a promotional publication. The estimated budget is $75,000. Proposals are due by November 5, 2026, at 5:00 p.m. PST, submitted via email to [email protected]. Contract term is one year, renewable upon review, from January 15, 2027, to January 15, 2028. Evaluation is based on strength of design narrative, relevance of experience, quality of work samples, and clarity and cost reasonableness.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
8- Visual brand identity
- New design templates for print and online media
- Refreshed brand logo and at least 5 design options for DCA logo
- Refresh of the DCA egg logo
- Branded event toolkits
- Promotional publication for print and digital distribution
- Custom look-and-feel template for DCA arts and culture webpage
- Banners, Wayfinding, And signage templates
REQUIRED ATTACHMENTS
Cover letter, Description of Proposer, Experience and Qualifications, Examples of Past Work, Key Personnel, References, Proposed Fees and Expenses Schedule, Most Recent Audited Financial Statements, Contractor Responsibility Ordinance Questionnaire & Pledge of Compliance, Equal Benefits Ordinance & First Source Hiring Ordinance compliance affidavit, Child Support Assignment Ordinance form, Americans with Disabilities Act certification, Slavery Disclosure Ordinance & Disclosure of Border Wall Contracting Ordinance affidavit, Bidder Certification CEC Form 50 & 55, Declaration of Non-Collusion, Los Angeles Residence Information form
- Submit to
- [email protected]
- Scope location
- Los Angeles, CA
Questions about this RFP
How do I respond to this RFP from City of Los Angeles?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 5, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Lex Gelb.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Los Angeles in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Lex Gelb. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Visual brand identity; New design templates for print and online media; Refreshed brand logo and at least 5 design options for DCA logo; Refresh of the DCA egg logo; Branded event toolkits; Promotional publication for print and digital distribution; Custom look-and-feel template for DCA arts and cul. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Strength of Design Narrative (25), Relevance of Experience (25), Quality of Work Samples (25), Clarity and Cost Reasonableness of Proposed Scope (25)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Los Angeles?
All active and historical solicitations from City of Los Angeles are tracked and searchable. As a city agency, City of Los Angeles regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Cover letter, Description of Proposer, Experience and Qualifications, Examples of Past Work, Key Personnel, References, Proposed Fees and Expenses Schedule, Most Recent Audited Financial Statements, C. Review the full document from City of Los Angeles for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Los Angeles, CA. Review the full solicitation for detailed scope requirements.